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Personalized Pacifier Clip with Name

Fail

Shoppers spend an estimated $59K a year here, so Personalized Pacifier Clip with Name is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$59K/yr303K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
48%top-5 click share · 16 brands · 20 sellers

Flapen Score

Personalized Pacifier Clip with Name against its category

The dotted line is the Baby Products average. Past it, Personalized Pacifier Clip with Name is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalized Pacifier Clip with Name market on Amazon at a glance

Shoppers on Amazon United States searched for Personalized Pacifier Clip with Name 303K times last year and spent an estimated $59K. The top 5 brands take 71% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
1.3%
Market size, estimated
$59Ka year
Peak month
March1.2× the quietest month
Top search term
personalized pacifier clip50K searches a year

02 · Price

A sale here is worth $14.62.

Listings sell for $14.62 on average, from $6.02 to $30.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.62 that is $0 to $1K a year per listing.

Average price
$14.62under the $15 to $100 sweet spot
Price range
$6.02–$30.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #223 within Baby Care. It carries 333 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
17%
Out of stock, average day
7.4%
Average rank
#223in Baby Care
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
333per listing
Listings tracked
36

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Personalized Pacifier Clip with Name products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

20

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

24%

  • Brand 125%
  • Brand 216%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Personalized Pacifier Clip with Name search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Personalized Pacifier Clip with Name search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalized pacifier clip50K/yr
  • custom pacifier clip with name59K/yr
  • custom pacifier24K/yr
  • custom pacifier clip20K/yr
  • personalized pacifier clip with name39K/yr
  • pacifier clip custom8K/yr
  • customized pacifier clip14K/yr
  • pacifier clip personalized12K/yr
  • personalized pacifier11K/yr
  • chupete personalizado para bebe8K/yr

Reviews and returns

What reviews say buyers love and hate about Personalized Pacifier Clip with Name

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
0.3%of orders come back
“Broke quickly”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Personalized Pacifier Clip with Name questions

Answered from the same tracked data.