Personalized Baby Blanket

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $668K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

1.0%

Market size, estimated

$668Ka year

Top search term

personalized baby gifts586K searches a year

Listings sell for $24.37 on average, from $7.94 to $57.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $24.37 that is $2K to $6K a year per listing.

Average price

$24.37inside the $15 to $100 sweet spot

Price range

$7.94–$57.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #162 within Bedding. It carries 2,330 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

39%

Out of stock, average day

3.1%

Average rank

#162in Bedding

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

2,330per listing

Listings tracked

33

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months