Perineal Massage Oil

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

5.7%

Market size, estimated

$115Ka year

Peak month

December1.3× the quietest month

Top search term

motherlove32K searches a year

Listings sell for $22.72 on average, from $4.08 to $78.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.72 that is $2K to $6K a year per listing.

Average price

$22.72inside the $15 to $100 sweet spot

Price range

$4.08–$78.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,958 within Baby Care. It carries 9,697 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#1,958in Baby Care

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

9,697per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

68 months