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Periguard Ointment Skin Protectant

Fail

Prices span $4.52–$13.85, mostly outside the sweet spot, so Periguard Ointment Skin Protectant is a Fail.

Flapen Score
37
37 / 100
Ranks 1,842 of 2,472 Baby Products niches · −7 vs the category median of 44
Market size
$42K/yr63K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
79%top-5 click share · 8 brands · 46 sellers

Flapen Score

Periguard Ointment Skin Protectant against its category

The dotted line is the Baby Products average. Past it, Periguard Ointment Skin Protectant is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Periguard Ointment Skin Protectant market on Amazon at a glance

Shoppers on Amazon United States searched for Periguard Ointment Skin Protectant 63K times last year and spent an estimated $42K. The top 5 brands take 91% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
7.0%
Market size, estimated
$42Ka year
Top search term
periguard ointment skin protectant26K searches a year

02 · Price

A sale here is worth $9.52.

Listings sell for $9.52 on average, from $4.52 to $13.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.52 that is $2K to $5K a year per listing.

Average price
$9.52under the $15 to $100 sweet spot
Price range
$4.52–$13.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #222 within Baby Care. It carries 2,850 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#222in Baby Care
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,850per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Periguard Ointment Skin Protectant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

46

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Brand 150%
  • Brand 222%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Periguard Ointment Skin Protectant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 10.5× · 9 of 12 months tracked

Search terms

Top Periguard Ointment Skin Protectant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • periguard ointment skin protectant26K/yr
  • periguard ointment10K/yr
  • periguard9K/yr
  • remedy clinical protect zinc oxide paste5K/yr
  • dermarite periguard ointment4K/yr
  • peri guard ointment4K/yr
  • remedy clinical protect3K/yr
  • remedy clinical protect zinc oxide paste skin protectant2K/yr

Reviews and returns

What reviews say buyers love and hate about Periguard Ointment Skin Protectant

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Allergies”
0.5%of orders come back
“Skin rashes”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Periguard Ointment Skin Protectant questions

Answered from the same tracked data.