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Peanut Butter Puffs

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 98% of clicks, so Peanut Butter Puffs is a Maybe.

Flapen Score
53
53 / 100
Top 16% of 2,472 Baby Products niches · +9 vs the category median of 44
Market size
$648K/yr363K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
60%top-5 click share · 6 brands · 552 sellers

Flapen Score

Peanut Butter Puffs against its category

The dotted line is the Baby Products average. Past it, Peanut Butter Puffs is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peanut Butter Puffs market on Amazon at a glance

Shoppers on Amazon United States searched for Peanut Butter Puffs 363K times last year and spent an estimated $648K. The top 5 brands take 98% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $648K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
7.8%
Market size, estimated
$648Ka year
Peak month
June1.1× the quietest month
Top search term
bamba peanut butter puffs108K searches a year

02 · Price

A sale here is worth $22.98.

Listings sell for $22.98 on average, from $3.95 to $30.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $22.98 that is $34K to $46K a year per listing.

Average price
$22.98inside the $15 to $100 sweet spot
Price range
$3.95–$30.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$34K–$46K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #138 within Baby Foods. It carries 561 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
2.1%
Average rank
#138in Baby Foods
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
561per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Peanut Butter Puffs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

552

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 219%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 62%

Demand

Peanut Butter Puffs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Peanut Butter Puffs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bamba peanut butter puffs108K/yr
  • bamba66K/yr
  • peanut butter puffs57K/yr
  • bambas30K/yr
  • bambas peanut butter puffs23K/yr
  • peanut puffs16K/yr
  • peanut butter puffs baby14K/yr
  • puffworks baby peanut butter puffs8K/yr
  • peanut puffs baby8K/yr
  • baby peanut butter puffs7K/yr

Reviews and returns

What reviews say buyers love and hate about Peanut Butter Puffs

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“the price is a little high in my opinion for the amount you get”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Peanut Butter Puffs questions

Answered from the same tracked data.