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Paw Patrol Wall Decal

Fail

Demand is soft, at -32.7% this quarter, so Paw Patrol Wall Decal is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$61K/yr123K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
51%top-5 click share · 13 brands · 37 sellers

Flapen Score

Paw Patrol Wall Decal against its category

The dotted line is the Baby Products average. Past it, Paw Patrol Wall Decal is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Wall Decal market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Wall Decal 123K times last year and spent an estimated $61K. The top 5 brands take 80% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
2.7%
Market size, estimated
$61Ka year
Peak month
January1.5× the quietest month
Top search term
paw patrol wall decor38K searches a year

02 · Price

A sale here is worth $18.68.

Listings sell for $18.68 on average, from $5.96 to $79.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.68 that is $2K to $5K a year per listing.

Average price
$18.68inside the $15 to $100 sweet spot
Price range
$5.96–$79.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #7,624 within Décor. It carries 1,570 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
80%
Out of stock, average day
7.2%
Average rank
#7,624in Décor
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,570per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Paw Patrol Wall Decal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

37

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

16%

  • Brand 140%
  • Brand 216%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Paw Patrol Wall Decal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Paw Patrol Wall Decal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol wall decor38K/yr
  • paw patrol wall decal30K/yr
  • paw patrol wall stickers12K/yr
  • paw patrol decals8K/yr
  • paw patrol wall decals8K/yr
  • paw patrol wall art7K/yr
  • paw patrol posters for boys room7K/yr
  • paw patrol pictures for walls5K/yr
  • paw patrol posters4K/yr
  • paw patrol decals for wall4K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Wall Decal

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Brightness/Shine/Glow”
2.0%of orders come back
“it never glowed ina dark was a waste of money”
A buyer, on “Brightness/Shine/Glow”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paw Patrol Wall Decal questions

Answered from the same tracked data.