paw patrol potty
Skip itA small market ($76K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.20avg listing price — sweet spot $15–$100
Price range
Great$6.78–$44.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,876.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 65K searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol potty is a $76K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
paw patrol potty market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $89K–$111K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
31
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
60%
Top 20: 93%
Open market
5%
- Nickelodeon48%
- Paw Patrol19%
- The First Years14%
- Crocs6%
- Ginsey5%
- Hot Wheels2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Top paw patrol potty search terms
- paw patrol potty26K/yr
- paw patrol potty seat16K/yr
- paw patrol toilet5K/yr
- paw patrol toilet seat6K/yr
- potty training toilet paw patrol4K/yr
- paw patrol toilet seat for toddlers5K/yr
- paw patrol potty chair4K/yr
Top paw patrol potty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paw Patrol Potty Training Starter Kit includes Training Pants Underwear & Success Chart sizes 2T 3T and 4T
Paw Patrol$21.104.8★7,497 rev
Nickelodeon PAW Patrol Mission Paw Soft Potty Seat and Potty Training Seat - Soft Cushion Baby Potty Training Safe Easy to Clean
Nickelodeon$17.374.4★304 rev
Nickelodeon PAW Patrol Calling All Pups Soft Potty Seat and Training - Cushion Baby Training Safe Easy to Clean
Nickelodeon$17.064.5★1,290 rev
The First Years Nickelodeon Paw Patrol Potty Training Toilet and Toddler Toilet Seat - Potty Training Toilet Seat with Fun Flushing and Cheering Sounds
The First Years$29.664.4★9,175 rev
Nickelodeon PAW Patrol Calling All Pups 3 Piece Must Have Potty Training Set - Soft Potty Seat Step Stool Finger Puppets - Boy Potty Training
Nickelodeon$37.444.6★86 rev
Newest
by launch date
Bright Starts Disney and Pixar Cars Full Comfort Potty Training Toilet Easy Clean Removable Bowl Splash Guard High Back for Comfort & Stability Toddlers up to 50 lbs
Bright Starts$15.49226 rev
The First Years Spidey and his Amazing Friends Potty Training Toilet - 2-in-1 Potty & Removable Toddler Toilet Seat Attachment with Flush Sounds - Includes Anti-Splash Seat and Non-Slip Grip
The First Years$31.959,175 rev
Bright Starts Disney Baby Cars Lightning McQueen Flip & Sit Potty Training Seat Attaches to Toilet Securely Space Saving Design Fits Most Toilets Easy to Clean
Bright Starts$12.821,523 rev
Hot Wheels Blue Race Car Potty Training Toilet Race Car Potty Seat Includes Detachable Toddler Toilet Seat and Kids Potty Ages 12 Months and Up
Hot Wheels$17.88969 rev
PAW Patrol Red Potty Storage Hook
Nickelodeon$6.9852 rev
Trending
90-day click momentum
Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 10 Toddler
Crocs$44.964.7★
Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 9 Toddler
Crocs$42.174.7★
Nickelodeon Paw Patrol Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Little Kids
Paw Patrol$21.224.7★
Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS
Nickelodeon$31.044.7★
Paw Patrol Potty Training Starter Kit includes Training Pants Underwear & Success Chart sizes 2T 3T and 4T
Paw Patrol$20.604.8★
What buyers say about paw patrol potty
What buyers praise and complain about, mined from review topics.What buyers love
“This one fits perfectly”
“help to get it all clean”
“Comfortable”
“Good quality”
“As described”
“Cool little potty fun for potty training”
“Easy to use”
“Compact and sturdy”
“It's soft”
“The bright colors”
What buyers complain about
“Too small”
“This does not stay in place and slides around”
“then leaks everywhere when you pick it up”
“won't stick”
“Somewhat Hassle”
“it is hard to take apart for a deep cleaning”
“not comfortable”
“It was also very unstable for the toddler to use”
“unfortunately more expensive”
“Product is not made well”
Top return reasons
Common questions
- Is paw patrol potty profitable to sell on Amazon United States?
- The niche generates $76K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the paw patrol potty niche?
- 9 brands and 31 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in paw patrol potty?
- Top complaints mined from reviews: Size-Overall, Grip, Leak-Proof. The return rate is 2.9%.
- When does demand for paw patrol potty peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the paw patrol potty niche?
- Listings span $6.78–$44.96; the average listing price is $22.20 (sweet spot $15–$100). The average incumbent carries 2,877 reviews — the moat a new listing must climb.