paw patrol cups
Worth a lookShows low returns (1.3%), but soft demand (-27.0% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.29avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$4.43–$44.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$293K$293K/yr · 412K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,424.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol cups is a $293K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
paw patrol cups market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $259K–$346K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 11.1%
- Avg brand age
- 40 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
32
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
15%
- Zak Designs35%
- THERMOS25%
- Simple Modern7%
- Crocs7%
- Playtex Baby6%
- Contigo6%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 1.9×
Top paw patrol cups search terms
- paw patrol water bottle141K/yr
- paw patrol cups62K/yr
- paw patrol cup69K/yr
- paw patrol sippy cup26K/yr
- paw patrol sippy cups for toddlers 2-411K/yr
- paw patrol bottle9K/yr
- paw patrol stainless steel water bottle8K/yr
- paw patrol thermos10K/yr
- paw patrol tumbler8K/yr
- paw patrol cups for toddlers 3-59K/yr
Top paw patrol cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Paw Patrol
THERMOS$19.714.7★37,382 rev
Zak Designs PAW Patrol Sage Kids Water Bottle For School or Travel 16oz Durable Plastic Water Bottle With Straw Handle and Leak-Proof Pop-Up Spout Cover 2-Pack Set Chase & Friends
Zak Designs$16.554.6★19,090 rev
THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Paw Patrol Girl
THERMOS$20.694.7★37,382 rev
Zak Designs Kelso Tumbler 15 oz Set (Paw Patrol - Chase & Marshall 2pc Set) Toddlers Cups Leak-Proof Screw-On Lid with Straw Made of Durable Plastic and Silicone Perfect Cup for Kids
Zak Designs$16.704.6★31,471 rev
Zak Designs PAW Patrol Sage Kids Water Bottle For School or Travel 14oz Stainless Steel Water Bottle With Straw Handle and Leak-Proof Spout Cover (Chase Marshall Skye Rubble Rocky Zuma)
Zak Designs$17.884.4★1,108 rev
Newest
by launch date
THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Paw Patrol Blue
THERMOS$17.0037,382 rev
Simple Modern Paw Patrol Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Outdoor Adventures
Simple Modern$15.252,713 rev
Playtex Baby Sipsters Hard Spout PAW Patrol Sippy Cup for 12+ Months 9 Ounce (2 Count) Blue Glitter Chase and Marshall Insulated Water Bottle for Kids Spill-Proof Cups for Toddlers 1-3 Stage 3
Playtex Baby$17.341,123 rev
Contigo Aubrey Kids Water Bottle
Contigo$21.4222,563 rev
Zak Designs PAW Patrol Kelso Toddler Cups For Travel or At Home 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Chase Marshall Rubble & More)
Zak Designs$18.1931,471 rev
Trending
90-day click momentum
Nickelodeon Paw Patrol Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Little Kids
Paw Patrol$21.244.7★
Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 10 Toddler
Crocs$44.964.7★
Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 9 Toddler
Crocs$42.154.7★
THERMOS FUNTAINER Water Bottle with Straw - 12 Ounce - Kids Stainless Steel Vacuum Insulated Water Bottle with Lid Paw Patrol Blue
THERMOS$17.004.7★
Simple Modern Paw Patrol Kids Tritan Plastic Summit Water Bottle | 12 oz BPA-Free Cup with Covered Leak Proof Straw Lid for Boys Girls Toddlers | Outdoor Adventures
Simple Modern$15.254.6★
What buyers say about paw patrol cups
What buyers praise and complain about, mined from review topics.What buyers love
“Does not leak”
“Great Gift”
“Excellent quality”
“Nice size for children”
“Comes apart nicely to be able to clean in all the nooks and crannies”
“Durable and cute”
“Worth it”
“great design”
“vibrant colors that really stand out”
“Easy for kids to use”
What buyers complain about
“They leak”
“Did not last a week”
“Size up”
“Handle doesnt hold”
“Cant Stand After Minor Drop”
“Total rubbish”
“Design wore off”
“They are not cheap”
“Not dishwasher safe”
“Cheap material”
Top return reasons
Common questions
- Is paw patrol cups profitable to sell on Amazon United States?
- The niche generates $293K/yr across 44 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the paw patrol cups niche?
- 11 brands and 32 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in paw patrol cups?
- Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 1.3%.
- When does demand for paw patrol cups peak?
- Demand peaks in Aug–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the paw patrol cups niche?
- Listings span $4.43–$44.96; the average listing price is $17.29 (sweet spot $15–$100). The average incumbent carries 10,424 reviews — the moat a new listing must climb.