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Paw Patrol Cups

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -27.0% this quarter, so Paw Patrol Cups is a Maybe.

Flapen Score
51
51 / 100
Top 21% of 2,472 Baby Products niches · +7 vs the category median of 44
Market size
$293K/yr412K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
36%top-5 click share · 11 brands · 32 sellers

Flapen Score

Paw Patrol Cups against its category

The dotted line is the Baby Products average. Past it, Paw Patrol Cups is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Paw Patrol Cups 412K times last year and spent an estimated $293K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $293K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
4.1%
Market size, estimated
$293Ka year
Peak month
August1.9× the quietest month
Top search term
paw patrol water bottle141K searches a year

02 · Price

A sale here is worth $17.29.

Listings sell for $17.29 on average, from $4.43 to $44.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $17.29 that is $4K to $9K a year per listing.

Average price
$17.29inside the $15 to $100 sweet spot
Price range
$4.43–$44.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #134 within Solid Feeding. It carries 10,424 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#134in Solid Feeding
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
10,424per listing
Listings tracked
44

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Paw Patrol Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

11 rising

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

15%

  • Brand 135%
  • Brand 225%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (5 brands, 15%)

Demand

Paw Patrol Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Paw Patrol Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol water bottle141K/yr
  • paw patrol cups62K/yr
  • paw patrol cup69K/yr
  • paw patrol sippy cup26K/yr
  • paw patrol sippy cups for toddlers 2-411K/yr
  • paw patrol bottle9K/yr
  • paw patrol stainless steel water bottle8K/yr
  • paw patrol thermos10K/yr
  • paw patrol tumbler8K/yr
  • paw patrol cups for toddlers 3-59K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Cups

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Leak-Proof”
27%of negative reviews mention “Leak-Proof”
1.3%of orders come back
“They leak”
A buyer, on “Leak-Proof”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paw Patrol Cups questions

Answered from the same tracked data.