Parents Choice Formula

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

+16.8%

Conversion, latest week

2.5%

Market size, estimated

$70Ka year

Peak month

August2.0× the quietest month

Top search term

sensitive formula28K searches a year

Listings sell for $48.46 on average, from $9.72 to $151.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $48.46 that is $5K to $12K a year per listing.

Average price

$48.46inside the $15 to $100 sweet spot

Price range

$9.72–$151.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

0.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Baby Foods. It carries 2,548 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#74in Baby Foods

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

2,548per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

88 months