Parents Choice Diapers

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

0.7%

Market size, estimated

$21Ka year

Peak month

January1.3× the quietest month

Top search term

parents choice diapers100K searches a year

Listings sell for $24.35 on average, from $10.53 to $41.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $24.35 that is $6K to $12K a year per listing.

Average price

$24.35inside the $15 to $100 sweet spot

Price range

$10.53–$41.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

1.0%of orders · Amazon United States median 2.1%

11% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #381 within Diapering. It carries 12,838 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings

11%

Prime listings

22%

Out of stock, average day

2.9%

Average rank

#381in Diapering

Average rating

3.98 starsAmazon United States average 4.42 stars

Average reviews

12,838per listing

Listings tracked

9

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months