Parents Choice Baby Wipes

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months

298K

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

3.5%

Market size, estimated

$222Ka year

Peak month

October1.3× the quietest month

Top search term

parents choice baby wipes147K searches a year

Listings sell for $21.15 on average, from $6.74 to $40.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $21.15 that is $11K to $16K a year per listing.

Average price

$21.15inside the $15 to $100 sweet spot

Price range

$6.74–$40.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

0.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Diapering. It carries 18,903 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

54%

Out of stock, average day

0.0%

Average rank

#88in Diapering

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

18,903per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months