Parasol Diapers
FailThe top 5 brands take 100% of clicks, so Parasol Diapers is a Fail.
- Flapen Score
- 41 / 100Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 4441
- Market size
- $46K/yr192K searches / yr
- 90-day growth
- +8.7%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 13 sellers
Flapen Score
Parasol Diapers against its category
The dotted line is the Baby Products average. Past it, Parasol Diapers is stronger. Inside it, weaker.
Market
The Parasol Diapers market on Amazon at a glance
Shoppers on Amazon United States searched for Parasol Diapers 192K times last year and spent an estimated $46K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- +8.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $46Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- parasol diapers187K searches a year
02 · Price
A sale here is worth $45.60.
Listings sell for $45.60 on average, from $11.38 to $71.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $45.60 that is $0 to $5K a year per listing.
- Average price
- $45.60inside the $15 to $100 sweet spot
- Price range
- $11.38–$71.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 51.7% of listings are out of stock. The average listing ranks #282 within Diapering. It carries 816 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 57%
- Out of stock, average day
- 51.7%
- Average rank
- #282in Diapering
- Average rating
- 4.08 starsAmazon United States average 4.42 stars
- Average reviews
- 816per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Parasol Diapers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Brand 159%
- Brand 218%
- Brand 315%
- Brand 45%
- Brand 53%
- Open — no brand owns it (0%)
Demand
Parasol Diapers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Parasol Diapers
We read the reviews and the return reasons for every product selling here.
“Leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Parasol Diapers questions
Answered from the same tracked data.









