Skip to content

Parasol Diapers

Fail

The top 5 brands take 100% of clicks, so Parasol Diapers is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$46K/yr192K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
69%top-5 click share · 5 brands · 13 sellers

Flapen Score

Parasol Diapers against its category

The dotted line is the Baby Products average. Past it, Parasol Diapers is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parasol Diapers market on Amazon at a glance

Shoppers on Amazon United States searched for Parasol Diapers 192K times last year and spent an estimated $46K. All 5 brands take every click. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
0.5%
Market size, estimated
$46Ka year
Peak month
August1.7× the quietest month
Top search term
parasol diapers187K searches a year

02 · Price

A sale here is worth $45.60.

Listings sell for $45.60 on average, from $11.38 to $71.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $45.60 that is $0 to $5K a year per listing.

Average price
$45.60inside the $15 to $100 sweet spot
Price range
$11.38–$71.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 51.7% of listings are out of stock. The average listing ranks #282 within Diapering. It carries 816 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
51.7%
Average rank
#282in Diapering
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
816per listing
Listings tracked
14

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Parasol Diapers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 218%
  • Brand 315%
  • Brand 45%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Parasol Diapers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Parasol Diapers

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Leak-Proof”
1.9%of orders come back
“Leaks”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Parasol Diapers questions

Answered from the same tracked data.