Is paper placemats profitable to sell on Amazon United States?

The niche generates $455K/yr across 63 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the paper placemats niche?

35 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in paper placemats?

Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Quality-Overall. The return rate is 2.1%.

When does demand for paper placemats peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the paper placemats niche?

Listings span $6.91–$51.83; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 975 reviews — the moat a new listing must climb.

paper placemats

Worth a look

Shows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great33%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Price range

Great$6.91–$51.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.86

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good974.94

avg incumbent reviews — the moat a new listing must climb

Market size

Good$455K

$455K/yr · 1.1M searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, paper placemats is a $455K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

paper placemats market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: $446K–$594K; units × avg price
Conversion rate: 2.9%
Avg BSR: #288
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 6.4%
Avg brand age: 34 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

33%

Top 20: 66%

Open market

42%

Rupert and Jeoffrey's Trading Co.19%
Babebay13%
NatNarr10%
Geosar6%
HSDSH4%
Fit Meal Prep4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

What buyers say about paper placemats

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Good quality”

Color10%

“Colors are so vibrant”

Ease Of Cleaning9%

“Quick Cleanup for Any Occasion”

Ease Of Use9%

“Good for one use”

Value For Money7%

“Great value”

Adhesion/Stickiness7%

“Strong adhesive and user friendly”

Design-Overall7%

“The designs are really cute”

Ease Of Feeding5%

“helps us train them to keep their food in their area”

Advertised Vs Actual Product5%

“Better than I expected”

Size-Overall4%

“good size”

What buyers complain about

Adhesion/Stickiness17%

“Adhesive isnt very strong”

Thickness10%

“also not super thick”

Quality-Overall10%

“Quality is a bit thinner than expected”

Size-Overall9%

“It is my bad that I didnt pay more attention to the size”

Color7%

“Not red”

Ease Of Use4%

“Its very tedious”

Strength3%

“these were more flimsy when I took the Dolly off”

Value For Money2%

“Waste of money”

Weight Light1%

“Very light, not really important, no use at all, I really thought it would be something solid and not plastic nylon”

Choking1%

“This is dangerous for infants that are biting things”

Top return reasons

Size-Overall25%

Color19%

Adhesion/Stickiness9%

Advertised Vs Actual Product8%

Quality-Overall7%

Thin7%

Material Quality4%

Value For Money4%

Strength3%

Thickness2%

Common questions

Is paper placemats profitable to sell on Amazon United States?: The niche generates $455K/yr across 63 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the paper placemats niche?: 35 brands and 36 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in paper placemats?: Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Quality-Overall. The return rate is 2.1%.
When does demand for paper placemats peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the paper placemats niche?: Listings span $6.91–$51.83; the average listing price is $14.86 (sweet spot $15–$100). The average incumbent carries 975 reviews — the moat a new listing must climb.

paper placemats

paper placemats market data

Competition & brand share

Demand & seasonality

Top paper placemats search terms

Top paper placemats products on Amazon

Top sellers

Newest

Trending

What buyers say about paper placemats

What buyers love

What buyers complain about

Top return reasons

Common questions

paper placemats

paper placemats market data

Competition & brand share

Demand & seasonality

Top paper placemats search terms

Top paper placemats products on Amazon

Top sellers

Newest

Trending

What buyers say about paper placemats

What buyers love

What buyers complain about

Top return reasons

Common questions

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