Paper Placemats

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $455K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

2.9%

Market size, estimated

$455Ka year

Peak month

November1.8× the quietest month

Top search term

paper placemats338K searches a year

Listings sell for $14.86 on average, from $6.91 to $51.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $14.86 that is $4K to $7K a year per listing.

Average price

$14.86under the $15 to $100 sweet spot

Price range

$6.91–$51.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

2.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #288 within Solid Feeding. It carries 975 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

6.4%

Average rank

#288in Solid Feeding

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

975per listing

Listings tracked

63

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months