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Panda Night Light

Fail

Shoppers spend an estimated $34K a year here, so Panda Night Light is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$34K/yr69K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
53%top-5 click share · 16 brands · 19 sellers

Flapen Score

Panda Night Light against its category

The dotted line is the Baby Products average. Past it, Panda Night Light is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panda Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Panda Night Light 69K times last year and spent an estimated $34K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
3.3%
Market size, estimated
$34Ka year
Peak month
December3.2× the quietest month
Top search term
panda night light23K searches a year

02 · Price

A sale here is worth $15.03.

Listings sell for $15.03 on average, from $9.10 to $26.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.03 that is $2K to $4K a year per listing.

Average price
$15.03inside the $15 to $100 sweet spot
Price range
$9.10–$26.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #459 within Décor. It carries 745 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#459in Décor
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
745per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Panda Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

19

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

32%

  • Brand 122%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Panda Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Panda Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panda night light23K/yr
  • panda lamp17K/yr
  • panda light20K/yr
  • panda nightlight3K/yr
  • panda silicone lamp3K/yr
  • panda night light for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Panda Night Light

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Charging”
2.0%of orders come back
“it doesnt last very long between charges”
A buyer, on “Charging”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Panda Night Light questions

Answered from the same tracked data.