Pamper Swaddlers
FailThe top 5 brands take 100% of clicks, so Pamper Swaddlers is a Fail.
- Flapen Score
- 36 / 100Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 4436
- Market size
- $19K/yr54K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 61%top-5 click share · 4 brands · 42 sellers
Flapen Score
Pamper Swaddlers against its category
The dotted line is the Baby Products average. Past it, Pamper Swaddlers is stronger. Inside it, weaker.
Market
The Pamper Swaddlers market on Amazon at a glance
Shoppers on Amazon United States searched for Pamper Swaddlers 54K times last year and spent an estimated $19K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $19Ka year
- Top search term
- pamper swaddlers24K searches a year
02 · Price
A sale here is worth $36.41.
Listings sell for $36.41 on average, from $11.17 to $57.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.41 that is $0 to $4K a year per listing.
- Average price
- $36.41inside the $15 to $100 sweet spot
- Price range
- $11.17–$57.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Diapering. It carries 43,366 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Diapering
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 43,366per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Pamper Swaddlers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)
- Price
- $26.49
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 2y ago

GRPSKCOS Boys Grip Socks 6 Pairs Kids Grip Socks Trampoline Sock Anti-Skid Ankle Sticky Sock for 2-13 Years Boys Girls(05 Black+Grey+Navy+Purple+Rose Red+Blue 2-5T)
- Price
- $11.17
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 2y ago

Pampers Diapers - Baby Dry - Size 1 120 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
- Price
- $28.89
- Rating
- 4.7/5
- Reviews
- 97,820
- Age
- 11y ago
![Pampers Sensitive Baby Wipes Clinically Proven Fragrance Free Unscented Water Based Hypoallergenic Multi-Use Hand Wipes 1344 Wipes Total (24X Flip-Top Packs) [Packaging May Vary]](https://m.media-amazon.com/images/I/41Smk2MoyvL.jpg)
Pampers Sensitive Baby Wipes Clinically Proven Fragrance Free Unscented Water Based Hypoallergenic Multi-Use Hand Wipes 1344 Wipes Total (24X Flip-Top Packs) [Packaging May Vary]
- Price
- $39.01
- Rating
- 4.8/5
- Reviews
- 239,703
- Age
- 2y ago

Pampers Diapers - Baby Dry - Size 2 112 Count Absorbent Disposable Infant Diaper (Packaging May Vary)
- Price
- $28.76
- Rating
- 4.7/5
- Reviews
- 97,820
- Age
- 11y ago
Trending
estimated 90-day click momentum
GRPSKCOS Boys Grip Socks 6 Pairs Kids Grip Socks Trampoline Sock Anti-Skid Ankle Sticky Sock for 2-13 Years Boys Girls(05 Black+Grey+Navy+Purple+Rose Red+Blue 2-5T)
- Price
- $11.17
- Rating
- 4.7/5
- Reviews
- 283
- Age
- 2y ago

Pampers Amore Size 2 (10-22 lbs) 186 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
- Price
- $57.97
- Rating
- 3.5/5
- Reviews
- 450
- Age
- 6mo ago

Pampers Amore Size 5 (20-37 lbs) 88 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
- Price
- $40.26
- Rating
- 3.5/5
- Reviews
- 450
- Age
- 6mo ago

KeaBabies 3-Pack Organic Swaddles for Newborns Girls Boys with Hats - Soft Cotton Baby Sleep Sacks 0-3 Months Breathable Baby Hats and Swaddles 0-3 Months Newborn Essentials Must Haves (Nordic)
- Price
- $26.49
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 2y ago

Pampers Amore Size 1 (8-14 lbs) 198 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
- Price
- $55.10
- Rating
- 3.5/5
- Reviews
- 450
- Age
- 6mo ago
Newest
by launch date
Pampers Amore Size 1 (8-14 lbs) 198 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
- Price
- $55.10
- Rating
- 3.5/5
- Reviews
- 450
- Age
- 6mo ago

Pampers Amore Size 1 (8-14 lbs) 82 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
- Price
- $28.09
- Rating
- 3.5/5
- Reviews
- 450
- Age
- 6mo ago

Pampers Amore Size 5 (20-37 lbs) 88 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
- Price
- $40.26
- Rating
- 3.5/5
- Reviews
- 450
- Age
- 6mo ago

Pampers Amore Size 2 (10-22 lbs) 186 Count Our Best Diaper Hypoallergenic & Fragrance Free Up to 100% Leakproof Soft as Cashmere
- Price
- $57.97
- Rating
- 3.5/5
- Reviews
- 450
- Age
- 6mo ago

Huggies Size 3 Diapers Little Movers Baby Diapers Size 3 (16-28 lbs) 168 Count (6 Packs of 28) Packaging May Vary
- Price
- $50.62
- Rating
- 4.8/5
- Reviews
- 46,925
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
0%
- Pampers58%
- KeaBabies28%
- GRPSKCOS13%
- HUGGIES2%
Search terms
Top Pamper Swaddlers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pamper swaddlers24K/yr
- pampers size chart4K/yr
- pampera5K/yr
- pamers3K/yr
- pampers store2K/yr
- pampers premium2K/yr
- swaddlers pampers2K/yr
- diapers pampers swaddlers2K/yr
- swaddlers diapers2K/yr
- pamperd2K/yr
Reviews and returns
What reviews say buyers love and hate about Pamper Swaddlers
We read the reviews and the return reasons for every product selling here.
“Horrible scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pamper Swaddlers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









