- Flapen Score
- 35 / 100Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 4435
- Market size
- $92K/yr270K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 56%top-5 click share · 9 brands · 13 sellers
Flapen Score
Padded Rug against its category
The dotted line is the Baby Products average. Past it, Padded Rug is stronger. Inside it, weaker.
Market
The Padded Rug market on Amazon at a glance
Shoppers on Amazon United States searched for Padded Rug 270K times last year and spent an estimated $92K. The top 5 brands take 91% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $92Ka year
- Top search term
- padded rug52K searches a year
02 · Price
A sale here is worth $60.90.
Listings sell for $60.90 on average, from $15.78 to $140.00. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $60.90 that is $0 to $6K a year per listing.
- Average price
- $60.90inside the $15 to $100 sweet spot
- Price range
- $15.78–$140.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #76 within Activity & Entertainment. It carries 2,415 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #76in Activity & Entertainment
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,415per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Padded Rug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $37.23
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 1y ago

Huloo Sleep Baby Play Mat for Floor 1.3 Thick Memory foam Tummy Time Mat Soft Coral Velvet Nursery Rug Extra Large Non Slip Crawling Mats for Living Room(Dark Gray)
- Price
- $76.66
- Rating
- 4.8/5
- Reviews
- 2,006
- Age
- 3y ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 47x47 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $41.21
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 10mo ago

SEPARO Thick Baby Play Mat for Floor 50 x 50 Playpen Mat Tummy Time Foam Mats Ultra Soft Support & Plush Feel Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey
- Price
- $38.24
- Rating
- 4.8/5
- Reviews
- 1,260
- Age
- 1y ago

Sour Lemon 8x10 Area Rugs for Living Room Soft Large Area Rug Fluffy Rugs for BedroomMachine Washable Area Rug Non Slip Carpet Rug for Living Room Playroom Kids Room Home Decor
- Price
- $95.35
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 1y ago
Trending
estimated 90-day click momentum
ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids A Beige
- Price
- $48.21
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 1y ago

1.3 Thick Fluffy Baby Play Mat for Floor Elasti Foam Padded Area Rug for Living Room Bedroom Ultra Soft 3D Carved Kids Rug Non-Slip Nursery Crawling Mat for Toddlers 4x6 Playroom Carpet(Cream)
- Price
- $92.09
- Rating
- 5.0/5
- Reviews
- 44
- Age
- 7mo ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 47x47 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $41.21
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 10mo ago

Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)
- Price
- $39.75
- Rating
- 4.8/5
- Reviews
- 2,006
- Age
- 1y ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $37.23
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 1y ago
Newest
by launch date
1.3 Thick Fluffy Baby Play Mat for Floor Elasti Foam Padded Area Rug for Living Room Bedroom Ultra Soft 3D Carved Kids Rug Non-Slip Nursery Crawling Mat for Toddlers 4x6 Playroom Carpet(Cream)
- Price
- $92.09
- Rating
- 5.0/5
- Reviews
- 44
- Age
- 7mo ago

PAPAMAT 1.3 Thick Baby Floor Play Mat 50x50 Basic Padded Foam Mat for Tummy Time Crawling Non Slip Cushioned for Babies Toddlers Infants Kids (Dark Grey)
- Price
- $29.78
- Rating
- 4.7/5
- Reviews
- 390
- Age
- 8mo ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 47x47 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $41.21
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 10mo ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $37.23
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 1y ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids A Beige
- Price
- $48.21
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
13
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
6%
- ILPEOD46%
- Huloo Sleep24%
- Hakuna Matte8%
- Sour Lemon7%
- SEPARO6%
- Ophanie3%
- Open — no brand owns it (3 brands, 6%)
Search terms
Top Padded Rug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- padded rug52K/yr
- foam rug42K/yr
- padded rugs for kids24K/yr
- memory foam carpet23K/yr
- foam carpet19K/yr
- cushion rug14K/yr
- memory foam rugs15K/yr
- padded carpet10K/yr
- foam rugs for living room5K/yr
- memory foam rugs for bedroom10K/yr
Reviews and returns
What reviews say buyers love and hate about Padded Rug
We read the reviews and the return reasons for every product selling here.
“its small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Padded Rug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









