Padded Mat
FailShoppers spend an estimated $46K a year here, so Padded Mat is a Fail.
- Flapen Score
- 39 / 100Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 4439
- Market size
- $46K/yr131K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 65%top-5 click share · 18 brands · 23 sellers
Flapen Score
Padded Mat against its category
The dotted line is the Baby Products average. Past it, Padded Mat is stronger. Inside it, weaker.
Market
The Padded Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Padded Mat 131K times last year and spent an estimated $46K. The top 5 brands take 71% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $46Ka year
- Top search term
- padded mat29K searches a year
02 · Price
A sale here is worth $26.67.
Listings sell for $26.67 on average, from $10.00 to $40.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.67 that is $0 to $3K a year per listing.
- Average price
- $26.67inside the $15 to $100 sweet spot
- Price range
- $10.00–$40.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #14 within Activity & Entertainment. It carries 5,966 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #14in Activity & Entertainment
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 5,966per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Padded Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SEPARO Thick Baby Play Mat for Floor 50 x 50 Playpen Mat Tummy Time Foam Mats Ultra Soft Support & Plush Feel Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey
- Price
- $38.24
- Rating
- 4.8/5
- Reviews
- 1,260
- Age
- 1y ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $37.23
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 1y ago

KitchenClouds Kitchen Mat Cushioned Anti Fatigue Rug 17.3x28 Water Resistant Non Slip Standing and Comfort Desk/Floor Mats for House Sink Office (Black)
- Price
- $14.36
- Rating
- 4.4/5
- Reviews
- 22,386
- Age
- 4y ago

Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)
- Price
- $39.75
- Rating
- 4.8/5
- Reviews
- 2,006
- Age
- 1y ago

Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 5050 Playpen Mat for Tummy Time Non-Toxic Certified Water Repellent Soft Coral Velvet for Toddler Infant Kids Non-Slip Backing Safe for Crawling(Dark Grey)
- Price
- $32.31
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 1y ago
Trending
estimated 90-day click momentum
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.32
- Rating
- 4.3/5
- Reviews
- 766
- Age
- 5mo ago

HASSLICKIT Yoga Knee Pad Cushion 24 x 9.8 x 0.8 in Thick Mini Yoga Mat Odor-Free NBR Workout Mat with Storage Strap Small Exercise Mat for Yoga Pilates Kneeling Planks & Home Gym Black
- Price
- $13.46
- Rating
- 4.7/5
- Reviews
- 253
- Age
- 2y ago

CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLACK
- Price
- $32.53
- Rating
- 4.7/5
- Reviews
- 2,409
- Age
- 1y ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $37.23
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 1y ago

Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 5050 Playpen Mat for Tummy Time Non-Toxic Certified Water Repellent Soft Coral Velvet for Toddler Infant Kids Non-Slip Backing Safe for Crawling(Dark Grey)
- Price
- $32.31
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 1y ago
Newest
by launch date
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.32
- Rating
- 4.3/5
- Reviews
- 766
- Age
- 5mo ago

PAPAMAT 1.3 Thick Baby Floor Play Mat 50x50 Basic Padded Foam Mat for Tummy Time Crawling Non Slip Cushioned for Babies Toddlers Infants Kids (Dark Grey)
- Price
- $29.78
- Rating
- 4.7/5
- Reviews
- 390
- Age
- 8mo ago

TranquilRelax Kitchen Mat 17.3x28 Black
- Price
- $10.00
- Rating
- 4.4/5
- Reviews
- 425
- Age
- 1y ago

CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLACK
- Price
- $32.53
- Rating
- 4.7/5
- Reviews
- 2,409
- Age
- 1y ago

ILPEOD Baby Play Mat for Floor Nursery Rug Muscle Mat Area Rug Playroom Rug 50x50 Playpen Mat Elastic Foam 1.3 Thick Crawling Mat for Babies Toddlers Infants Kids Grey
- Price
- $37.23
- Rating
- 4.8/5
- Reviews
- 1,047
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
23
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
25%
- SEPARO31%
- Huloo Sleep13%
- ILPEOD12%
- KitchenClouds9%
- Blissful Diary6%
- Haulcove5%
Demand
Padded Mat search demand
Weekly searches over the year. Pick a range.
Search terms
Top Padded Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- padded mat29K/yr
- cushion mat21K/yr
- cushion floor mat17K/yr
- cushioned floor mat16K/yr
- soft mat14K/yr
- padded mats for floor10K/yr
- floor cushion mat4K/yr
- squishy mat4K/yr
- floor mat cushion4K/yr
- foam rubber mat4K/yr
Reviews and returns
What reviews say buyers love and hate about Padded Mat
We read the reviews and the return reasons for every product selling here.
“Its not as thick as I thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Padded Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









