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Pack N Play Mattress Protector

Fail

The top 5 brands take 98% of clicks, so Pack N Play Mattress Protector is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$136K/yr93K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
71%top-5 click share · 6 brands · 12 sellers

Flapen Score

Pack N Play Mattress Protector against its category

The dotted line is the Baby Products average. Past it, Pack N Play Mattress Protector is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pack N Play Mattress Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Pack N Play Mattress Protector 93K times last year and spent an estimated $136K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
10.3%
Market size, estimated
$136Ka year
Peak month
January1.6× the quietest month
Top search term
pack and play mattress protector24K searches a year

02 · Price

A sale here is worth $14.35.

Listings sell for $14.35 on average, from $8.17 to $28.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.35 that is $7K to $11K a year per listing.

Average price
$14.35under the $15 to $100 sweet spot
Price range
$8.17–$28.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #18 within Bedding. It carries 9,840 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#18in Bedding
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
9,840per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pack N Play Mattress Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 220%
  • Brand 312%
  • Brand 49%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Pack N Play Mattress Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Pack N Play Mattress Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pack and play mattress protector24K/yr
  • pack n play mattress protector22K/yr
  • pack and play mattress cover11K/yr
  • pack n play waterproof mattress cover8K/yr
  • pack n play mattress cover7K/yr
  • waterproof pack n play mattress cover7K/yr
  • pack and play waterproof protector7K/yr
  • playpen mattress cover4K/yr
  • graco pack n play mattress protector3K/yr

Reviews and returns

What reviews say buyers love and hate about Pack N Play Mattress Protector

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too small”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pack N Play Mattress Protector questions

Answered from the same tracked data.