Pack N Play Mattress Protector
FailThe top 5 brands take 98% of clicks, so Pack N Play Mattress Protector is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $136K/yr93K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 12 sellers
Flapen Score
Pack N Play Mattress Protector against its category
The dotted line is the Baby Products average. Past it, Pack N Play Mattress Protector is stronger. Inside it, weaker.
Market
The Pack N Play Mattress Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Pack N Play Mattress Protector 93K times last year and spent an estimated $136K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $136Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- pack and play mattress protector24K searches a year
02 · Price
A sale here is worth $14.35.
Listings sell for $14.35 on average, from $8.17 to $28.79. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $14.35 that is $7K to $11K a year per listing.
- Average price
- $14.35under the $15 to $100 sweet spot
- Price range
- $8.17–$28.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$11K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #18 within Bedding. It carries 9,840 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #18in Bedding
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 9,840per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Pack N Play Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
12
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Brand 153%
- Brand 220%
- Brand 312%
- Brand 49%
- Brand 54%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Pack N Play Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Pack N Play Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pack and play mattress protector24K/yr
- pack n play mattress protector22K/yr
- pack and play mattress cover11K/yr
- pack n play waterproof mattress cover8K/yr
- pack n play mattress cover7K/yr
- waterproof pack n play mattress cover7K/yr
- pack and play waterproof protector7K/yr
- playpen mattress cover4K/yr
- graco pack n play mattress protector3K/yr
Reviews and returns
What reviews say buyers love and hate about Pack N Play Mattress Protector
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pack N Play Mattress Protector questions
Answered from the same tracked data.









