Pack and Play Mattress

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

6.8%

Market size, estimated

$6.7Ma year

Peak month

July1.5× the quietest month

Top search term

pack and play mattress1.0M searches a year

Listings sell for $35.46 on average, from $22.13 to $67.92. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $35.46 that is $213K to $284K a year per listing.

Average price

$35.46inside the $15 to $100 sweet spot

Price range

$22.13–$67.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$213K–$284K

Returns

3.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #15 within Bedding. It carries 4,271 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#15in Bedding

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,271per listing

Listings tracked

19

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months