Pack and Play

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.8M a year.

Searches, last 12 months

7.9M

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

1.7%

Market size, estimated

$14.8Ma year

Peak month

July1.6× the quietest month

Top search term

pack and play3.1M searches a year

Listings sell for $113.63 on average, from $41.56 to $276.69. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At $113.63 that is $170K to $227K a year per listing.

Average price

$113.63above the $15 to $100 sweet spot

Price range

$41.56–$276.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

$170K–$227K

Returns

4.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #30 within Furniture. It carries 5,364 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

97%

Out of stock, average day

4.6%

Average rank

#30in Furniture

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

5,364per listing

Listings tracked

39

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months