Pacifier Wipes
FailThe top 5 products take 91% of clicks, so Pacifier Wipes is a Fail.
- Flapen Score
- 39 / 100Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 4439
- Market size
- $616K/yr732K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 91%top-5 click share · 7 brands · 41 sellers
Flapen Score
Pacifier Wipes against its category
The dotted line is the Baby Products average. Past it, Pacifier Wipes is stronger. Inside it, weaker.
Market
The Pacifier Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Pacifier Wipes 732K times last year and spent an estimated $616K. The top 5 brands take 96% of clicks. Demand peaks in Apr. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $616K a year.
- Searches, last 12 months
- 732K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $616Ka year
- Peak month
- April1.7× the quietest month
- Top search term
- munchkin303K searches a year
02 · Price
A sale here is worth $9.23.
Listings sell for $9.23 on average, from $3.21 to $22.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $9.23 that is $46K to $55K a year per listing.
- Average price
- $9.23under the $15 to $100 sweet spot
- Price range
- $3.21–$22.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $46K–$55K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Baby Care. It carries 8,878 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Baby Care
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 8,878per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Pacifier Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Munchkin Arm & Hammer Pacifier Wipes - Safely Cleans Breast Pump Parts and Feeding Essentials for Baby and Toddler 2 Pack 72 Wipes
- Price
- $7.39
- Rating
- 4.8/5
- Reviews
- 22,567
- Age
- 11y ago

Dapple Baby Pacifier Wipes for Infants and Toddlers - (3 Pack) 40 Count - Fragrance-Free Hypoallergenic & Food-Grade - Diaper Bag Essentials
- Price
- $10.16
- Rating
- 4.8/5
- Reviews
- 652
- Age
- 1y ago

Dr. Browns Bottle and Pacifier Healthy Wipes Safely Clean Bottles Baby Items and Feeding Essentials Hypoallergenic 40 count 3-Pack (Packaging May Vary)
- Price
- $9.28
- Rating
- 4.8/5
- Reviews
- 8,268
- Age
- 9y ago

Munchkin Arm & Hammer Pacifier Wipes - Safely Cleans Breast Pump Parts and Feeding Essentials for Baby and Toddler 1 Pack 36 Wipes
- Price
- $3.73
- Rating
- 4.8/5
- Reviews
- 22,567
- Age
- 15y ago

Dr. Browns Pacifier and Bottle Wipes 40 Count
- Price
- $4.02
- Rating
- 4.8/5
- Reviews
- 8,268
- Age
- 8y ago
Trending
estimated 90-day click momentum
Baby Sun Hat 2-5 Years
- Price
- $14.96
- Rating
- 4.8/5
- Reviews
- 7,936
- Age
- 4y ago

Medela Quick Clean Wipes for On-The-Go Cleaning of Breast Pumps Accessories and Various Surfaces Resealable Plant-Based 3 Packs of 30 (90 Count)
- Price
- $22.71
- Rating
- 4.8/5
- Reviews
- 6,016
- Age
- 4y ago

Munchkin Arm & Hammer Pacifier Wipes - Safely Cleans Breast Pump Parts and Feeding Essentials for Baby and Toddler 1 Pack 36 Wipes
- Price
- $3.73
- Rating
- 4.8/5
- Reviews
- 22,567
- Age
- 15y ago

Arm and Hammer Face and Body Wipes for Adults - Deodorant Towelettes 30 Wipes for Men - Shower Sheets for Traveling Camping Gym and Bathing - Alcohol-Free Face Sheets (Cool Water)
- Price
- $7.58
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 2y ago

Dapple Baby Pacifier Wipes for Infants and Toddlers - (3 Pack) 40 Count - Fragrance-Free Hypoallergenic & Food-Grade - Diaper Bag Essentials
- Price
- $10.16
- Rating
- 4.8/5
- Reviews
- 652
- Age
- 1y ago
Newest
by launch date
Dapple Baby Pacifier Wipes for Infants and Toddlers - (3 Pack) 40 Count - Fragrance-Free Hypoallergenic & Food-Grade - Diaper Bag Essentials
- Price
- $10.16
- Rating
- 4.8/5
- Reviews
- 652
- Age
- 1y ago

Arm and Hammer Face and Body Wipes for Adults - Deodorant Towelettes 30 Wipes for Men - Shower Sheets for Traveling Camping Gym and Bathing - Alcohol-Free Face Sheets (Cool Water)
- Price
- $7.58
- Rating
- 4.5/5
- Reviews
- 246
- Age
- 2y ago

Medela Quick Clean Wipes for On-The-Go Cleaning of Breast Pumps Accessories and Various Surfaces Resealable Plant-Based 3 Packs of 30 (90 Count)
- Price
- $22.71
- Rating
- 4.8/5
- Reviews
- 6,016
- Age
- 4y ago

Baby Sun Hat 2-5 Years
- Price
- $14.96
- Rating
- 4.8/5
- Reviews
- 7,936
- Age
- 4y ago

Dr. Talbots Pacifier and Teether Wipes Naturally Inspired with Citroganix Vanilla Milk 48 Count 1 Pack
- Price
- $3.21
- Rating
- 4.7/5
- Reviews
- 3,382
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
41
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
2%
- Munchkin51%
- Dr. Brown's21%
- Dapple18%
- Arm & Hammer2%
- Dr. Talbot's2%
- MaxNova2%
- Open — no brand owns it (1 brand, 2%)
Demand
Pacifier Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 1.7×
Search terms
Top Pacifier Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- munchkin303K/yr
- pacifier wipes281K/yr
- paci wipes26K/yr
- arm and hammer wipes21K/yr
- munchkin pacifier wipes12K/yr
- binky wipes12K/yr
- pacifier wipes baby non toxic13K/yr
- baby pacifier wipes8K/yr
- munchkin baby11K/yr
- pacifier cleaning wipes7K/yr
Reviews and returns
What reviews say buyers love and hate about Pacifier Wipes
We read the reviews and the return reasons for every product selling here.
“But they do have a weird smell to them”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pacifier Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









