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Pacifier Wipes

Fail

The top 5 products take 91% of clicks, so Pacifier Wipes is a Fail.

Flapen Score
39
39 / 100
Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 44
Market size
$616K/yr732K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
91%top-5 click share · 7 brands · 41 sellers

Flapen Score

Pacifier Wipes against its category

The dotted line is the Baby Products average. Past it, Pacifier Wipes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pacifier Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Pacifier Wipes 732K times last year and spent an estimated $616K. The top 5 brands take 96% of clicks. Demand peaks in Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $616K a year.

Searches, last 12 months
732K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
9.1%
Market size, estimated
$616Ka year
Peak month
April1.7× the quietest month
Top search term
munchkin303K searches a year

02 · Price

A sale here is worth $9.23.

Listings sell for $9.23 on average, from $3.21 to $22.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $9.23 that is $46K to $55K a year per listing.

Average price
$9.23under the $15 to $100 sweet spot
Price range
$3.21–$22.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
$46K–$55K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Baby Care. It carries 8,878 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Baby Care
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
8,878per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Pacifier Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

41

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

2%

  • Brand 151%
  • Brand 221%
  • Brand 318%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pacifier Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Pacifier Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • munchkin303K/yr
  • pacifier wipes281K/yr
  • paci wipes26K/yr
  • arm and hammer wipes21K/yr
  • munchkin pacifier wipes12K/yr
  • binky wipes12K/yr
  • pacifier wipes baby non toxic13K/yr
  • baby pacifier wipes8K/yr
  • munchkin baby11K/yr
  • pacifier cleaning wipes7K/yr

Reviews and returns

What reviews say buyers love and hate about Pacifier Wipes

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Smell”
0.4%of orders come back
“But they do have a weird smell to them”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pacifier Wipes questions

Answered from the same tracked data.