Pacifier Sterilizer
FailDemand is soft, at -7.7% this quarter, so Pacifier Sterilizer is a Fail.
- Flapen Score
- 41 / 100Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 4441
- Market size
- $95K/yr129K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 20 sellers
Flapen Score
Pacifier Sterilizer against its category
The dotted line is the Baby Products average. Past it, Pacifier Sterilizer is stronger. Inside it, weaker.
Market
The Pacifier Sterilizer market on Amazon at a glance
Shoppers on Amazon United States searched for Pacifier Sterilizer 129K times last year and spent an estimated $95K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $95Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- pacifier sterilizer44K searches a year
02 · Price
A sale here is worth $18.71.
Listings sell for $18.71 on average, from $3.73 to $28.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $18.71 that is $5K to $9K a year per listing.
- Average price
- $18.71inside the $15 to $100 sweet spot
- Price range
- $3.73–$28.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #89 within Baby Care. It carries 4,454 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #89in Baby Care
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 4,454per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Pacifier Sterilizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
20
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
10%
- Brand 138%
- Brand 224%
- Brand 311%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (3 brands, 10%)
Demand
Pacifier Sterilizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Pacifier Sterilizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pacifier sterilizer44K/yr
- pacifier sanitizer20K/yr
- pacifier cleaner17K/yr
- pacifier sanitizer portable19K/yr
- portable pacifier sterilizer11K/yr
- pacifier sterilizer on the go8K/yr
- uv pacifier sterilizer portable3K/yr
- esterilizador de chupones4K/yr
- esterilizador de chupones portatil4K/yr
Reviews and returns
What reviews say buyers love and hate about Pacifier Sterilizer
We read the reviews and the return reasons for every product selling here.
“it doesnt store the charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pacifier Sterilizer questions
Answered from the same tracked data.









