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Pacifier Clip

Fail

Prices span $5.81–$9.90, mostly outside the sweet spot, so Pacifier Clip is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$1.4M/yr4.8M searches / yr
90-day growth
-10.7%search demand this quarter
Competition
53%top-5 click share · 15 brands · 23 sellers

Flapen Score

Pacifier Clip against its category

The dotted line is the Baby Products average. Past it, Pacifier Clip is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pacifier Clip market on Amazon at a glance

Shoppers on Amazon United States searched for Pacifier Clip 4.8M times last year and spent an estimated $1.4M. The top 5 brands take 65% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
4.1%
Market size, estimated
$1.4Ma year
Peak month
July1.3× the quietest month
Top search term
pacifier clip3.1M searches a year

02 · Price

A sale here is worth $7.29.

Listings sell for $7.29 on average, from $5.81 to $9.90. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $7.29 that is $22K to $29K a year per listing.

Average price
$7.29under the $15 to $100 sweet spot
Price range
$5.81–$9.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
3,000–4,000
Revenue per listing a year
$22K–$29K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #16 within Baby Care. It carries 2,944 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#16in Baby Care
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,944per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pacifier Clip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

23

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

29%

  • Brand 126%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Pacifier Clip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pacifier Clip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pacifier clip3.1M/yr
  • pacifier clips349K/yr
  • binky clips207K/yr
  • pacifier clips for boys155K/yr
  • paci clips128K/yr
  • pacifier clips baby girl169K/yr
  • baby pacifier clip129K/yr
  • silicone pacifier clip110K/yr
  • paci clip71K/yr
  • pacifier holder clip67K/yr

Reviews and returns

What reviews say buyers love and hate about Pacifier Clip

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Durability”
1.4%of orders come back
“Not Very Durable”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pacifier Clip questions

Answered from the same tracked data.