Pacifier Case

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $615K a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

3.1%

Market size, estimated

$615Ka year

Peak month

January1.3× the quietest month

Top search term

pacifier holder1.2M searches a year

Listings sell for $8.63 on average, from $3.73 to $23.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $8.63 that is $13K to $17K a year per listing.

Average price

$8.63under the $15 to $100 sweet spot

Price range

$3.73–$23.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$13K–$17K

Returns

1.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #53 within Baby Care. It carries 3,226 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#53in Baby Care

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

3,226per listing

Listings tracked

39

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months