oxo potty refill bags
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.25avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$9.78–$29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$518K$518K/yr · 199K searches
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,107.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oxo potty refill bags is a $518K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
oxo potty refill bags market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- $456K–$548K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 3.0%
- Avg brand age
- 46 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
14
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- OXO Tot68%
- Minne Baby12%
- Ingenuity11%
- Nuby5%
- Newnice3%
- Frida2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.8×
Top oxo potty refill bags search terms
- oxo tot 2-in-1 go potty26K/yr
- oxo travel potty32K/yr
- oxo potty32K/yr
- oxo portable potty17K/yr
- oxo potty bags25K/yr
- oxo potty travel5K/yr
- oxo travel potty refill bags6K/yr
- oxo tot potty8K/yr
- travel potty oxo3K/yr
- oxo toilet6K/yr
Top oxo potty refill bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Dusk
OXO Tot$21.244.8★12,041 rev
OXO Tot 2-in-1 Go Potty Refill Bags - 30 Pack
OXO Tot$14.164.9★5,660 rev
OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Blossom
OXO Tot$21.744.9★66 rev
Ingenuity My Travel Potty 2-in-1 Baby and Toddler Portable Potty Seat & Potty Ring Lightweight Foldable Includes Travel Bag & 3 Disposable Liners Neutral
Ingenuity$17.214.3★49 rev
![[30 Counts] Disposable Potty Liners Compatible with OXO Tot 2-in-1 Go Potty Potty Refill Bags for Toddler Travel Universal Potty Bags Fit Most Potty Chairs and Travel Potty](https://m.media-amazon.com/images/I/412mKNFqbQL.jpg)
[30 Counts] Disposable Potty Liners Compatible with OXO Tot 2-in-1 Go Potty Potty Refill Bags for Toddler Travel Universal Potty Bags Fit Most Potty Chairs and Travel Potty
Minne Baby$13.134.8★2,489 rev
Newest
by launch dateIngenuity My Travel Potty 2-in-1 Baby and Toddler Portable Potty Seat & Potty Ring Lightweight Foldable Includes Travel Bag & 3 Disposable Liners Neutral
Ingenuity$17.2149 rev
OXO Tot Potty Chair - Blossom
OXO Tot$29.002,049 rev
OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Dusk
OXO Tot$21.2412,041 rev
OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Blossom
OXO Tot$21.7466 rev
![[36 Counts]Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty](https://m.media-amazon.com/images/I/41YqLLIy6HL.jpg)
[36 Counts]Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty
Newnice$9.78276 rev
Trending
90-day click momentumIngenuity My Travel Potty 2-in-1 Baby and Toddler Portable Potty Seat & Potty Ring Lightweight Foldable Includes Travel Bag & 3 Disposable Liners Neutral
Ingenuity$17.214.3★
OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Dusk
OXO Tot$21.244.8★
OXO Tot 2-in-1 Go Potty Refill Bags - 30 Pack
OXO Tot$14.164.9★
Nuby On-the-Go Portable Potty Seat - Collapsible Travel Toilet Seat for Boys and Girls 18+ Months - Includes Storage Bag and Disposable Liners - Toddler Potty Training Toilet
Nuby$19.004.4★
OXO Tot 2-in-1 Go Portable Potty with Travel Bag Travel Potty Seat for Toddler - Blossom
OXO Tot$21.744.9★
What buyers say about oxo potty refill bags
What buyers praise and complain about, mined from review topics.What buyers love
“Love the portability of this”
“Easy to compact and use”
“the pouch keeps it clean”
“The potty feels sturdy”
“Good size”
“The quality of these bags are top notch”
“They are extremely durable”
“She feels comfortable”
“This works exactly as intended”
“Worth it”
What buyers complain about
“Bags Dont Fit”
“They leak”
“Lame, poor quality storage bag”
“Small size may feel tight for older toddlers”
“Was able to replace Frida Baby potty liners at a better price point”
“Not absorbent enough”
“The bags themselves are just thick plastic bags”
“So that was false advertisement”
“Flimsy”
“Yucky to keep in a diaper bag or purse”
Top return reasons
Common questions
- Is oxo potty refill bags profitable to sell on Amazon United States?
- The niche generates $518K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the oxo potty refill bags niche?
- 6 brands and 14 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in oxo potty refill bags?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 1.8%.
- When does demand for oxo potty refill bags peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.8× the quietest.
- What does it cost to enter the oxo potty refill bags niche?
- Listings span $9.78–$29.00; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 3,108 reviews — the moat a new listing must climb.