Oxo Potty Refill Bags

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

+28.2%

Conversion, latest week

14.3%

Market size, estimated

$518Ka year

Peak month

May5.8× the quietest month

Top search term

oxo tot 2-in-1 go potty26K searches a year

Listings sell for $18.25 on average, from $9.78 to $29.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $18.25 that is $37K to $46K a year per listing.

Average price

$18.25inside the $15 to $100 sweet spot

Price range

$9.78–$29.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

$37K–$46K

Returns

1.8%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #53 within Potty Training. It carries 3,108 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#53in Potty Training

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

3,108per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months