Owlette Costume for Girls

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

1.9%

Market size, estimated

$191Ka year

Peak month

October6.6× the quietest month

Top search term

owlet dream duo27K searches a year

Listings sell for $99.23 on average, from $13.42 to $304.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $99.23 that is $10K to $25K a year per listing.

Average price

$99.23inside the $15 to $100 sweet spot

Price range

$13.42–$304.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$10K–$25K

Returns

5.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #5,379 within Safety. It carries 794 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#5,379in Safety

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

794per listing

Listings tracked

17

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months