Owlet Baby Monitor Sock

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months

349K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

0.8%

Market size, estimated

$206Ka year

Peak month

November16.2× the quietest month

Top search term

eufy sock100K searches a year

Listings sell for $77.75 on average, from $7.82 to $187.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $77.75 that is $19K to $39K a year per listing.

Average price

$77.75inside the $15 to $100 sweet spot

Price range

$7.82–$187.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$19K–$39K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #33 within Safety. It carries 2,116 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

20.8%

Average rank

#33in Safety

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,116per listing

Listings tracked

16

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months