Overnight Diapers Size 6

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $829K a year.

Searches, last 12 months

170K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

13.7%

Market size, estimated

$829Ka year

Peak month

June4.8× the quietest month

Top search term

overnight diapers size 679K searches a year

Listings sell for $35.73 on average, from $9.86 to $60.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $35.73 that is $27K to $36K a year per listing.

Average price

$35.73inside the $15 to $100 sweet spot

Price range

$9.86–$60.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$27K–$36K

Returns

0.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #25 within Diapering. It carries 13,112 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

96%

Out of stock, average day

0.8%

Average rank

#25in Diapering

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

13,112per listing

Listings tracked

23

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

62 months