Overnight Diapers Size 5

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-2.4%

Conversion, latest week

14.9%

Market size, estimated

$1.7Ma year

Peak month

August1.9× the quietest month

Top search term

overnight diapers size 590K searches a year

Listings sell for $34.62 on average, from $9.86 to $80.97. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $34.62 that is $69K to $87K a year per listing.

Average price

$34.62inside the $15 to $100 sweet spot

Price range

$9.86–$80.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$69K–$87K

Returns

0.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Potty Training. It carries 15,455 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#31in Potty Training

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

15,455per listing

Listings tracked

26

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

51 months