Overnight Diapers Size 3

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.6M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

12.7%

Market size, estimated

$11.6Ma year

Top search term

pampers size 2623K searches a year

Listings sell for $38.77 on average, from $25.78 to $64.23. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 25,000 to 30,000 of them. At $38.77 that is $969K to $1.2M a year per listing.

Average price

$38.77inside the $15 to $100 sweet spot

Price range

$25.78–$64.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

25,000–30,000

Revenue per listing a year

$969K–$1.2M

Returns

1.7%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Diapering. It carries 32,612 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#11in Diapering

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

32,612per listing

Listings tracked

11

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

52 months