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Over the Door Stuffed Animal Storage

Fail

Demand is soft, at -12.9% this quarter, so Over the Door Stuffed Animal Storage is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$129K/yr118K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
65%top-5 click share · 12 brands · 16 sellers

Flapen Score

Over the Door Stuffed Animal Storage against its category

The dotted line is the Baby Products average. Past it, Over the Door Stuffed Animal Storage is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over the Door Stuffed Animal Storage market on Amazon at a glance

Shoppers on Amazon United States searched for Over the Door Stuffed Animal Storage 118K times last year and spent an estimated $129K. The top 5 brands take 73% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
5.1%
Market size, estimated
$129Ka year
Peak month
January2.6× the quietest month
Top search term
over the door stuffed animal storage40K searches a year

02 · Price

A sale here is worth $21.50.

Listings sell for $21.50 on average, from $11.52 to $28.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.50 that is $5K to $11K a year per listing.

Average price
$21.50inside the $15 to $100 sweet spot
Price range
$11.52–$28.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #79 within Furniture. It carries 1,191 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#79in Furniture
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,191per listing
Listings tracked
15

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
21 months

Products

Top Over the Door Stuffed Animal Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

16

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

21%

  • Brand 129%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Over the Door Stuffed Animal Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.6×

Search terms

Top Over the Door Stuffed Animal Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over the door stuffed animal storage40K/yr
  • door stuffed animal storage10K/yr
  • stuffed animal storage door9K/yr
  • stuffed animal door storage9K/yr
  • over door stuffed animal storage9K/yr
  • stuffed animal storage over the door8K/yr
  • over the door toy storage10K/yr
  • over the door toy organizer8K/yr
  • over the door stuffed animal organizer6K/yr
  • behind the door stuffed animal storage4K/yr

Reviews and returns

What reviews say buyers love and hate about Over the Door Stuffed Animal Storage

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Storage Capacity”
12%of negative reviews mention “Size-Overall”
2.9%of orders come back
“the bedroom it tiny”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Over the Door Stuffed Animal Storage questions

Answered from the same tracked data.