Over the Door Organizer
MaybeShoppers spend an estimated $3.0M a year here. But demand is soft, at -5.1% this quarter, so Over the Door Organizer is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 2,472 Baby Products niches · +15 vs the category median of 4459
- Market size
- $3.0M/yr5.1M searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 42%top-5 click share · 35 brands · 43 sellers
Flapen Score
Over the Door Organizer against its category
The dotted line is the Baby Products average. Past it, Over the Door Organizer is stronger. Inside it, weaker.
Market
The Over the Door Organizer market on Amazon at a glance
Shoppers on Amazon United States searched for Over the Door Organizer 5.1M times last year and spent an estimated $3.0M. The top 5 brands take 48% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 5.1M
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $3.0Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- over the door organizer1.9M searches a year
02 · Price
A sale here is worth $23.33.
Listings sell for $23.33 on average, from $8.64 to $57.93. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $23.33 that is $58K to $70K a year per listing.
- Average price
- $23.33inside the $15 to $100 sweet spot
- Price range
- $8.64–$57.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $58K–$70K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #114 within Furniture. It carries 5,280 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #114in Furniture
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 5,280per listing
- Listings tracked
- 50
04 · Newcomers
12 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Over the Door Organizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 rising
Sellers
43
Top-5 brand share
48%
Top 20: 87%
Top-5 click share
42%
Top 20: 73%
Open market
46%
- Brand 113%
- Brand 210%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Over the Door Organizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Over the Door Organizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- over the door organizer1.9M/yr
- over door organizer435K/yr
- door organizer334K/yr
- over the door storage310K/yr
- behind the door storage322K/yr
- door hanger organizer154K/yr
- back of door organizer166K/yr
- door organizer hanging230K/yr
- behind door storage157K/yr
- door storage144K/yr
Reviews and returns
What reviews say buyers love and hate about Over the Door Organizer
We read the reviews and the return reasons for every product selling here.
“Too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Over the Door Organizer questions
Answered from the same tracked data.









