Is outlet lock profitable to sell on Amazon United States?

The niche generates $140K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the outlet lock niche?

19 brands and 49 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in outlet lock?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Socket/Port/Plug. The return rate is 3.6%.

When does demand for outlet lock peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the outlet lock niche?

Listings span $4.64–$37.61; the average listing price is $16.03 (sweet spot $15–$100). The average incumbent carries 1,513 reviews — the moat a new listing must climb.

outlet lock

Worth a look

Shows a sweet-spot price point ($16.03 avg), but soft demand (-4.9% this quarter) keeps it on the watch list.

Avg price

Great$16.03

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$4.64–$37.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,513.24

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$140K

$140K/yr · 201K searches

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, outlet lock is a $140K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

outlet lock market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $160K–$200K; units × avg price
Conversion rate: 4.3%
Avg BSR: #170
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 3.0%
Avg brand age: 43 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

38%

Top 20: 84%

Open market

28%

LOCK SOCKET27%
PILISPARK22%
Baby Block7%
Safety Innovations7%
Wappa Baby4%
ILIVABLE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top outlet lock search terms

outlet lock33K/yr +2.7%3.9% conv.
plug lock25K/yr +9.7%2.6% conv.
outlet lock box18K/yr -3.6%4.7% conv.
locking outlet cover16K/yr -1.0%2.9% conv.
prevent plug from being unplugged17K/yr -17.4%3.2% conv.
charger lock14K/yr +7.5%1.5% conv.
lock socket9K/yr -18.0%4.5% conv.
plug lock outlet8K/yr +2.3%4.4% conv.
charger lock to outlet9K/yr -25.6%3.4% conv.
plug locks for cords9K/yr -43.9%4.0% conv.

All search terms

Top outlet lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PILISPARK Baby Safety Outlet Cover Box-Key Lock for Much Better Toddler Proofing Easier Operation Simple 4 Step Install with Included Screws Provides Extra Space Inside for Plugs Adapters

PILISPARK$14.214.5★189 rev

PILISPARK Child Proof Outlet Lock Box with 2 Durable Keys - Heavy Duty Safety Cover for Baby Proofing Tool-Free Installation More Space for Large Plugs Universal Fit Socket Protector (1Pack Black)

PILISPARK$16.594.5★91 rev

Outlet Cover Box Baby Proofing Child Safety Outlet Protector Box for Plugs & Cords Locking Childproof Plug Cover Outlet Covers Baby Proofing Solution

Baby Block$9.824.6★1,030 rev

Lock Socket Adjustable Outlet Cover Lock - White | Anti-Theft Child-Safe Plug Lock | Secures 2 or 3 Pronged Plug & Adaptors Includes Security Screw & Allen Wrench | Secures Most Cords | Made in USA

LOCK SOCKET$18.874.4★121 rev

Safety Innovations Twin Door Baby Safety Outlet Cover Box for Babyproofing Outlets - More Interior Space for Extra Large Electrical Plugs and Adapters - Easy to Install - Easy to Use (1-Pack)

Safety Innovations$9.944.6★10,948 rev

Newest

by launch date

PILISPARK Socket Lock Child Proof ABS Bite Resistant Safety Box Tool-Free Installation Outlet Cover for Household Baby & Pet Proofing Wall Sockets 6.69in*4.41in*2.95in (1 PC)

PILISPARK$16.848 rev

3mo ago

Charger Lock to Outlet with Screw Adjustable Stainless Steel Outlet Anti Theft Lock Secure Charger & Appliance Cords from Unplugging for Child & Pet Safety

Sinbana$11.297 rev

6mo ago

Young Dance Plug Lock for 110-220V Power Cords Self-Locking Extension Cord Lockout&Tagout Devices with 2-Keys OSHA Compliant for Factory & Home Christmas Light Strings(Small 3.3x1.8x2.4in Red)

Young Dance$11.91106 rev

7mo ago

PILISPARK Child Proof Outlet Lock Box with 2 Durable Keys - Heavy Duty Safety Cover for Baby Proofing Tool-Free Installation More Space for Large Plugs Universal Fit Socket Protector (1Pack Black)

PILISPARK$16.5991 rev

1y ago

ILIVABLE Outlet Lock Adjustable Metal Security Device Prevents Power Plug Unplugging Silver 1-Pack

ILIVABLE$17.4640 rev

1y ago

What buyers say about outlet lock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall11%

“the quality is sturdy”

Advertised Vs Actual Product11%

“As advertised”

Ease Of Use8%

“Easy to use”

Value For Money7%

“Great value for money”

Size-Overall6%

“Fit Perfect”

Security5%

“Good safety product”

Safety Standards5%

“Great safety product”

Assembly/Installation5%

“So easy to insert”

Durability5%

“They are durable”

Strength5%

“Sturdy and easy to install”

What buyers complain about

Size-Overall14%

“Very big”

Functionality-Overall10%

“Didn't work”

Socket/Port/Plug8%

“does not stay in socket”

Ease Of Use6%

“Difficult to open”

Value For Money6%

“I think the price is a couple of dollars too much for the product”

Compatibility-Overall5%

“Does not fit”

Durability4%

“Fall Out every time”

Quality-Overall4%

“perhaps some quality control issues at the least”

Strength3%

“A bit flimsy and falls out often”

Thickness2%

“Which seems weird because they are so thin”

Top return reasons

Size-Overall50%

Compatibility-Overall14%

Functionality-Overall6%

Advertised Vs Actual Product5%

Socket/Port/Plug4%

Assembly/Installation3%

Defective Material/Parts3%

Charging2%

Weight Heavy1%

Value For Money1%

Common questions

Is outlet lock profitable to sell on Amazon United States?: The niche generates $140K/yr across 37 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the outlet lock niche?: 19 brands and 49 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in outlet lock?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Socket/Port/Plug. The return rate is 3.6%.
When does demand for outlet lock peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the outlet lock niche?: Listings span $4.64–$37.61; the average listing price is $16.03 (sweet spot $15–$100). The average incumbent carries 1,513 reviews — the moat a new listing must climb.