Orthodontic Pacifier 6-18 Months

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

8.4%

Market size, estimated

$176Ka year

Peak month

September2.0× the quietest month

Top search term

nuk pacifier 18-36 months67K searches a year

Listings sell for $11.68 on average, from $5.60 to $23.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.68 that is $3K to $6K a year per listing.

Average price

$11.68under the $15 to $100 sweet spot

Price range

$5.60–$23.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

2.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #89 within Baby Care. It carries 6,377 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

96%

Out of stock, average day

7.3%

Average rank

#89in Baby Care

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

6,377per listing

Listings tracked

27

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

55 months