Organic Wipes

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

+18.7%

Conversion, latest week

7.4%

Market size, estimated

$339Ka year

Top search term

healthy baby wipes49K searches a year

Listings sell for $26.73 on average, from $4.71 to $54.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $26.73 that is $13K to $20K a year per listing.

Average price

$26.73inside the $15 to $100 sweet spot

Price range

$4.71–$54.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

0.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #225 within Diapering. It carries 18,782 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#225in Diapering

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

18,782per listing

Listings tracked

14

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months