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Organic Teethers for Babies

Fail

Shoppers spend an estimated $71K a year here, so Organic Teethers for Babies is a Fail.

Flapen Score
42
42 / 100
Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44
Market size
$71K/yr94K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
57%top-5 click share · 14 brands · 585 sellers

Flapen Score

Organic Teethers for Babies against its category

The dotted line is the Baby Products average. Past it, Organic Teethers for Babies is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Teethers for Babies market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Teethers for Babies 94K times last year and spent an estimated $71K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
5.8%
Market size, estimated
$71Ka year
Peak month
August1.6× the quietest month
Top search term
baby teether food27K searches a year

02 · Price

A sale here is worth $12.99.

Listings sell for $12.99 on average, from $3.71 to $27.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.99 that is $3K to $6K a year per listing.

Average price
$12.99under the $15 to $100 sweet spot
Price range
$3.71–$27.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #52 within Baby Foods. It carries 5,514 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
2.1%
Average rank
#52in Baby Foods
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
5,514per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Organic Teethers for Babies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

585

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

15%

  • Brand 148%
  • Brand 216%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 15%)

Demand

Organic Teethers for Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Search terms

Top Organic Teethers for Babies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby teether food27K/yr
  • gerber teethers24K/yr
  • gerber teething biscuits8K/yr
  • rice rusks for baby5K/yr
  • gerber teething sticks7K/yr
  • teether food4K/yr
  • gerber teethers wafer6K/yr
  • gerber teether3K/yr
  • baby food teethers3K/yr
  • gerber soothe and chew5K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Teethers for Babies

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“Hard to clean”
A buyer, on “Ease Of Cleaning”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Organic Teethers for Babies questions

Answered from the same tracked data.