Organic Swaddles for Newborns

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

192K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

1.5%

Market size, estimated

$78Ka year

Top search term

momcozy swaddle34K searches a year

Listings sell for $27.94 on average, from $19.87 to $36.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.94 that is $3K to $7K a year per listing.

Average price

$27.94inside the $15 to $100 sweet spot

Price range

$19.87–$36.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

4.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #26 within Bedding. It carries 5,121 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#26in Bedding

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

5,121per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months