Organic Diaper Cream

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

521K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

13.1%

Market size, estimated

$1.3Ma year

Peak month

April1.8× the quietest month

Top search term

earth mama diaper balm193K searches a year

Listings sell for $18.41 on average, from $9.16 to $30.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $18.41 that is $110K to $147K a year per listing.

Average price

$18.41inside the $15 to $100 sweet spot

Price range

$9.16–$30.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

$110K–$147K

Returns

0.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #117 within Baby Care. It carries 9,772 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#117in Baby Care

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

9,772per listing

Listings tracked

6

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

81 months