Organic Burp Cloths
FailThe top 5 brands take 100% of clicks, so Organic Burp Cloths is a Fail.
- Flapen Score
- 29 / 100Ranks 2,266 of 2,472 Baby Products niches · −15 vs the category median of 4429
- Market size
- $46K/yr110K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 75%top-5 click share · 5 brands · 8 sellers
Flapen Score
Organic Burp Cloths against its category
The dotted line is the Baby Products average. Past it, Organic Burp Cloths is stronger. Inside it, weaker.
Market
The Organic Burp Cloths market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Burp Cloths 110K times last year and spent an estimated $46K. All 5 brands take every click. Demand peaks in Aug–Oct. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $46Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- keababies burp cloths55K searches a year
02 · Price
A sale here is worth $17.79.
Listings sell for $17.79 on average, from $6.85 to $24.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.79 that is $2K to $4K a year per listing.
- Average price
- $17.79inside the $15 to $100 sweet spot
- Price range
- $6.85–$24.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #10 within Bibs & Burp Cloths. It carries 7,116 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #10in Bibs & Burp Cloths
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 7,116per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Organic Burp Cloths products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Organic Burp Cloths Baby Boy & Girl 5-pack Cotton Burp Rags (Sweet Charm)
- Price
- $19.08
- Rating
- 4.8/5
- Reviews
- 10,762
- Age
- 5y ago

Organic Burp Cloths Baby Boy Girl - 6-Pack Large 100% Cotton Burping Cloths for Babies Spit Up Rags Super Absorbent Ultra Soft Newborn Rag Gender Neutral Machine Washable Durable (Neutrals)
- Price
- $18.07
- Rating
- 4.8/5
- Reviews
- 2,069
- Age
- 4y ago

KeaBabies Cotton Muslin Burp Cloths Baby Boy Girl - 5-Pack Soft & Absorbent Burping Cloth for Babies Large Baby Towels & Washcloths for Newborn Spit Up Rags No Shrink 20x10 (Corals)
- Price
- $16.66
- Rating
- 4.8/5
- Reviews
- 518
- Age
- 4y ago

Looxii Muslin Burp Cloths Baby Girl 6 Pack - 20 x 10 - Ultra Soft & Absorbent 6-Layer 100% Cotton for Spit Up & Drool- Gentle Baby Burping Cloth Newborn Essentials Shower Gift Girl Gradient Pink
- Price
- $14.29
- Rating
- 4.8/5
- Reviews
- 11,141
- Age
- 2y ago

5-Pack Muslin Burp Cloths Baby Boy Girl - Very Absorbent Baby Burp Cloth Rags 8-Layers Viscose Derived from Bamboo Cotton Muslin Towel Super Soft Spit Up Rags No Shrink Washcloths (The Wild)
- Price
- $19.54
- Rating
- 4.9/5
- Reviews
- 2,474
- Age
- 5y ago
Trending
estimated 90-day click momentum
KeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Nordic 0-3M)
- Price
- $24.44
- Rating
- 4.5/5
- Reviews
- 9,146
- Age
- 5y ago

KeaBabies Organic Muslin Burp Cloths Baby Boy Girl 10-Pack 100% Cotton Muslin Burping Cloths for Babies Newborn 21x10 Large & Absorbent Spit Up Rags Baby Washcloth Infant Towels (Soft White)
- Price
- $23.45
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 9mo ago

SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal
- Price
- $13.44
- Rating
- 4.8/5
- Reviews
- 4,545
- Age
- 1y ago

Organic Burp Cloths Baby Boy & Girl 5-pack Cotton Burp Rags (Nordic)
- Price
- $18.96
- Rating
- 4.8/5
- Reviews
- 10,762
- Age
- 3y ago

Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches
- Price
- $6.85
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 1y ago
Newest
by launch date
KeaBabies Organic Muslin Burp Cloths Baby Boy Girl 10-Pack 100% Cotton Muslin Burping Cloths for Babies Newborn 21x10 Large & Absorbent Spit Up Rags Baby Washcloth Infant Towels (Soft White)
- Price
- $23.45
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 9mo ago

SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal
- Price
- $13.44
- Rating
- 4.8/5
- Reviews
- 4,545
- Age
- 1y ago

Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches
- Price
- $6.85
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 1y ago

KeaBabies 5-Pack Organic Burp Cloths Baby Girl Boy - Extra Large Absorbent Baby Burp Cloths Soft Burping Cloths for Babies Newborn Burp Clothes Cotton Burp Rags Thick Burp Cloth (Muted Pastel/Quin)
- Price
- $18.50
- Rating
- 4.8/5
- Reviews
- 10,762
- Age
- 2y ago

KeaBabies 4-Pack Baby Burp Cloths Baby Girl Boy - Organic Cotton Burp Cloth Extra Large Absorbent Soft Burping Cloths & Bibs Set for Babies Newborn Burp Clothes Thick Burp Rags (Nordic)
- Price
- $17.42
- Rating
- 4.8/5
- Reviews
- 380
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- KeaBabies87%
- Looxii7%
- Cuddle Campus2%
- Comfy Cubs2%
- SWEET DOLPHIN2%
Demand
Organic Burp Cloths search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Organic Burp Cloths search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keababies burp cloths55K/yr
- pink burp cloths16K/yr
- kea babies burp cloths16K/yr
- pink muslin burp cloths6K/yr
- tiny kind burp cloth4K/yr
- pink burp cloths for baby girl5K/yr
- kea baby burp cloths4K/yr
- tiny kind burp cloth 4 pack3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Burp Cloths
We read the reviews and the return reasons for every product selling here.
“The material on these was super thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Burp Cloths questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









