Organic Baby Wash

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

6.0%

Market size, estimated

$4.9Ma year

Peak month

November2.0× the quietest month

Top search term

honest shampoo2.8M searches a year

Listings sell for $16.58 on average, from $7.66 to $48.24. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $16.58 that is $166K to $207K a year per listing.

Average price

$16.58inside the $15 to $100 sweet spot

Price range

$7.66–$48.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

10,000–12,500

Revenue per listing a year

$166K–$207K

Returns

0.5%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Baby Care. It carries 24,779 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#85in Baby Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

24,779per listing

Listings tracked

24

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

67 months