Organic Baby Towel
FailThe top 5 brands take 100% of clicks, so Organic Baby Towel is a Fail.
- Flapen Score
- 34 / 100Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 4434
- Market size
- $54K/yr81K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 11 sellers
Flapen Score
Organic Baby Towel against its category
The dotted line is the Baby Products average. Past it, Organic Baby Towel is stronger. Inside it, weaker.
Market
The Organic Baby Towel market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Baby Towel 81K times last year and spent an estimated $54K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $54Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- organic baby towels21K searches a year
02 · Price
A sale here is worth $24.48.
Listings sell for $24.48 on average, from $8.51 to $31.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $24.48 that is $2K to $6K a year per listing.
- Average price
- $24.48inside the $15 to $100 sweet spot
- Price range
- $8.51–$31.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Baby Care. It carries 3,582 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Baby Care
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 3,582per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Organic Baby Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 29%
- Brand 34%
- Brand 44%
- Brand 53%
- Open — no brand owns it (0%)
Demand
Organic Baby Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Organic Baby Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic baby towels21K/yr
- burts bees baby towels11K/yr
- organic hooded towels for baby6K/yr
- organic cotton baby towel7K/yr
- organic baby towel10K/yr
- burts bees baby towel6K/yr
- burts bees towels5K/yr
- organic baby bath towel5K/yr
- burts bees towel3K/yr
- burts bees hooded towel2K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Baby Towel
We read the reviews and the return reasons for every product selling here.
“I'm disappointed in the quality of this towel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Baby Towel questions
Answered from the same tracked data.









