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Organic Baby Powder

Fail

The top 5 products take 100% of clicks, so Organic Baby Powder is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$279K/yr163K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 506 sellers

Flapen Score

Organic Baby Powder against its category

The dotted line is the Baby Products average. Past it, Organic Baby Powder is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Baby Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Baby Powder 163K times last year and spent an estimated $279K. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
14.0%
Market size, estimated
$279Ka year
Peak month
June2.0× the quietest month
Top search term
organic baby powder29K searches a year

02 · Price

A sale here is worth $12.28.

Listings sell for $12.28 on average, from $6.88 to $19.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 5,000 to 6,000 of them. At $12.28 that is $61K to $74K a year per listing.

Average price
$12.28under the $15 to $100 sweet spot
Price range
$6.88–$19.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
5,000–6,000
Revenue per listing a year
$61K–$74K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Baby Care. It carries 5,428 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Baby Care
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
5,428per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Organic Baby Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

506

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 220%

Demand

Organic Baby Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Organic Baby Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic baby powder29K/yr
  • burts bees powder24K/yr
  • burts bees baby powder20K/yr
  • burts bees dusting powder20K/yr
  • burts bees powder talc free11K/yr
  • non toxic baby powder7K/yr
  • natural baby powder8K/yr
  • burt bees baby powder4K/yr
  • burts bees baby dusting powder5K/yr
  • organic baby powder talc free5K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Baby Powder

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.6%of orders come back
“Bad smell”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Organic Baby Powder questions

Answered from the same tracked data.