Organic Baby Powder
FailThe top 5 products take 100% of clicks, so Organic Baby Powder is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $279K/yr163K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 506 sellers
Flapen Score
Organic Baby Powder against its category
The dotted line is the Baby Products average. Past it, Organic Baby Powder is stronger. Inside it, weaker.
Market
The Organic Baby Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Baby Powder 163K times last year and spent an estimated $279K. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $279Ka year
- Peak month
- June2.0× the quietest month
- Top search term
- organic baby powder29K searches a year
02 · Price
A sale here is worth $12.28.
Listings sell for $12.28 on average, from $6.88 to $19.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 5,000 to 6,000 of them. At $12.28 that is $61K to $74K a year per listing.
- Average price
- $12.28under the $15 to $100 sweet spot
- Price range
- $6.88–$19.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $61K–$74K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Baby Care. It carries 5,428 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Baby Care
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 5,428per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Organic Baby Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Burts Bees Baby Dusting Powder 100% Natural Origin Baby Powder Talc-Free 7.5 oz. Bottle
- Price
- $6.88
- Rating
- 4.6/5
- Reviews
- 10,474
- Age
- 21y ago

Era Organics Talc-Free Organic Baby Powder - USDA Organic Dusting Powder with Arrowroot Calendula and Cornstarch for Newborns Babies or Toddlers - Soothing Fragrance Free Made in USA (3oz/85g)
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 5,218
- Age
- 10y ago

Burts Bees Baby Dusting Powder 100% Natural Origin Talc-Free Pediatrician Tested 7.5 Ounces Pack of 3 Pack May Vary
- Price
- $19.93
- Rating
- 4.7/5
- Reviews
- 593
- Age
- 2y ago
Trending
estimated 90-day click momentum
Burts Bees Baby Dusting Powder 100% Natural Origin Talc-Free Pediatrician Tested 7.5 Ounces Pack of 3 Pack May Vary
- Price
- $19.93
- Rating
- 4.7/5
- Reviews
- 593
- Age
- 2y ago

Burts Bees Baby Dusting Powder 100% Natural Origin Baby Powder Talc-Free 7.5 oz. Bottle
- Price
- $6.88
- Rating
- 4.6/5
- Reviews
- 10,474
- Age
- 21y ago

Era Organics Talc-Free Organic Baby Powder - USDA Organic Dusting Powder with Arrowroot Calendula and Cornstarch for Newborns Babies or Toddlers - Soothing Fragrance Free Made in USA (3oz/85g)
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 5,218
- Age
- 10y ago
Newest
by launch date
Burts Bees Baby Dusting Powder 100% Natural Origin Talc-Free Pediatrician Tested 7.5 Ounces Pack of 3 Pack May Vary
- Price
- $19.93
- Rating
- 4.7/5
- Reviews
- 593
- Age
- 2y ago

Era Organics Talc-Free Organic Baby Powder - USDA Organic Dusting Powder with Arrowroot Calendula and Cornstarch for Newborns Babies or Toddlers - Soothing Fragrance Free Made in USA (3oz/85g)
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 5,218
- Age
- 10y ago

Burts Bees Baby Dusting Powder 100% Natural Origin Baby Powder Talc-Free 7.5 oz. Bottle
- Price
- $6.88
- Rating
- 4.6/5
- Reviews
- 10,474
- Age
- 21y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
506
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Burt's Bees80%
- Era Organics20%
Demand
Organic Baby Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Search terms
Top Organic Baby Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic baby powder29K/yr
- burts bees powder24K/yr
- burts bees baby powder20K/yr
- burts bees dusting powder20K/yr
- burts bees powder talc free11K/yr
- non toxic baby powder7K/yr
- natural baby powder8K/yr
- burt bees baby powder4K/yr
- burts bees baby dusting powder5K/yr
- organic baby powder talc free5K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Baby Powder
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Baby Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









