Organic Baby Lotion

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $936K a year.

Searches, last 12 months

368K

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

7.9%

Market size, estimated

$936Ka year

Peak month

June2.3× the quietest month

Top search term

tubby todd lotion90K searches a year

Listings sell for $32.11 on average, from $7.80 to $74.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $32.11 that is $32K to $40K a year per listing.

Average price

$32.11inside the $15 to $100 sweet spot

Price range

$7.80–$74.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$32K–$40K

Returns

0.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #170 within Baby Care. It carries 2,830 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

81%

Out of stock, average day

1.8%

Average rank

#170in Baby Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,830per listing

Listings tracked

21

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

80 months