Organic Baby Formula

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $947K a year.

Searches, last 12 months

649K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

3.7%

Market size, estimated

$947Ka year

Peak month

January2.9× the quietest month

Top search term

organic baby formula130K searches a year

Listings sell for $39.78 on average, from $21.49 to $148.24. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $39.78 that is $50K to $60K a year per listing.

Average price

$39.78inside the $15 to $100 sweet spot

Price range

$21.49–$148.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$50K–$60K

Returns

0.0%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #47 within Baby Foods. It carries 1,558 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#47in Baby Foods

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,558per listing

Listings tracked

19

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

80 months