Is olababy straw cup profitable to sell on Amazon United States?

The niche generates $66K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (33/100).

How competitive is the olababy straw cup niche?

8 brands and 23 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in olababy straw cup?

Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Ease Of Use. The return rate is 1.7%.

When does demand for olababy straw cup peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the olababy straw cup niche?

Listings span $5.52–$16.79; the average listing price is $12.16 (sweet spot $15–$100). The average incumbent carries 9,810 reviews — the moat a new listing must climb.

olababy straw cup

Skip it

A small market ($66K/yr) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Good$12.16

avg listing price — sweet spot $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad9,810.46

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 141K searches

Price range

Bad$5.52–$16.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, olababy straw cup is a $66K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 33/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

olababy straw cup market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $73K–$97K; units × avg price
Conversion rate: 3.8%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Olababy52%
Dr. Brown's13%
Moonkie10%
The First Years8%
NUK7%
Munchkin4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top olababy straw cup search terms

olababy straw cup22K/yr +17.8%5.6% conv.
baby first cup20K/yr -8.2%2.9% conv.
ola baby straw cup11K/yr +7.3%4.4% conv.
baby water cups 6-12 months8K/yr +48.2%3.4% conv.
babys first cup10K/yr -11.4%2.9% conv.
water cup for baby 6 months11K/yr -35.8%4.1% conv.
6 month water cup7K/yr +37.7%3.0% conv.
first cups for babies 6 months8K/yr +5.5%3.2% conv.
infant water cup7K/yr -2.1%4.1% conv.
vasitos para bebes de 6 meses6K/yr -19.7%0.5% conv.

All search terms

Top olababy straw cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)

Olababy$14.724.4★5,907 rev

Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack

Dr. Brown's$5.524.4★14,879 rev

Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Lilac 5 oz)

Olababy$14.804.4★5,907 rev

The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up

The First Years$12.444.6★3,463 rev

Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)

Moonkie$16.144.7★478 rev

Newest

by launch date

Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Mint 1 PK)

Olababy$16.79189 rev

8mo ago

Olababy Clear Sense Silicone Tumbler with Handle & Straw 11 oz Toddler & Kids Spill Proof Sippy Cup Leak Resistant BPA Free Baby Cup Cupholder Compatible Travel Quencher (Lilac 1 PK)

Olababy$16.61189 rev

8mo ago

Moonkie Baby Training Cup & Sippy Cup Set | 4 Months+ | Baby-Led Weaning Essential | Gift for Infants (Mint Cup Set 2 Pack)

Moonkie$16.14478 rev

1y ago

The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up

The First Years$12.443,463 rev

2y ago

Moonkie Silicone Baby Sippy Cups | 3 Stages Training Cup Straw Cup for Infants Toddlers and Kid | 4 oz 1Pack

Moonkie$9.652,559 rev

3y ago

What buyers say about olababy straw cup

What buyers praise and complain about, mined from review topics.

What buyers love

Leak-Proof22%

“Doesn't leak”

Ease Of Use13%

“Easy Peasy”

Ease Of Cleaning12%

“Its also easy to wash”

Quality-Overall7%

“The cups seem well made”

Size-Overall5%

“Perfect size for little hands”

Ease Of Feeding4%

“has made feeding so much easier”

Value For Money3%

“Worth it”

Handle Quality2%

“The handles are awesome”

Durability2%

“still in great condition”

Color2%

“Colors are accurate”

What buyers complain about

Leak-Proof26%

“Not leak proof”

Ease Of Cleaning9%

“making a mess”

Ease Of Use9%

“makes it difficult to drink”

Functionality-Overall4%

“Did not work”

Size-Overall4%

“this one is slightly bigger”

Quality-Overall3%

“Poor lid quality”

Washability2%

“washed again thinking maybe food was stuck in it or something was lined up wrong”

Value For Money2%

“Its not worth the price”

Hard Feel2%

“Hard”

Age Suitability1%

“Hit or miss for younger babies”

Top return reasons

Size-Overall21%

Leak-Proof20%

Functionality-Overall12%

Ease Of Use9%

Advertised Vs Actual Product6%

Age Suitability5%

Material Quality4%