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Olababy Straw Cup

Fail

Shoppers spend an estimated $66K a year here, so Olababy Straw Cup is a Fail.

Flapen Score
33
33 / 100
Ranks 2,110 of 2,472 Baby Products niches · −11 vs the category median of 44
Market size
$66K/yr141K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
72%top-5 click share · 8 brands · 23 sellers

Flapen Score

Olababy Straw Cup against its category

The dotted line is the Baby Products average. Past it, Olababy Straw Cup is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olababy Straw Cup market on Amazon at a glance

Shoppers on Amazon United States searched for Olababy Straw Cup 141K times last year and spent an estimated $66K. The top 5 brands take 90% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
3.8%
Market size, estimated
$66Ka year
Peak month
March1.4× the quietest month
Top search term
olababy straw cup22K searches a year

02 · Price

A sale here is worth $12.16.

Listings sell for $12.16 on average, from $5.52 to $16.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.16 that is $3K to $6K a year per listing.

Average price
$12.16under the $15 to $100 sweet spot
Price range
$5.52–$16.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Solid Feeding. It carries 9,810 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Solid Feeding
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
9,810per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Olababy Straw Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

23

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Brand 152%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Olababy Straw Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Olababy Straw Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olababy straw cup22K/yr
  • baby first cup20K/yr
  • ola baby straw cup11K/yr
  • baby water cups 6-12 months8K/yr
  • babys first cup10K/yr
  • water cup for baby 6 months11K/yr
  • 6 month water cup7K/yr
  • first cups for babies 6 months8K/yr
  • infant water cup7K/yr
  • vasitos para bebes de 6 meses6K/yr

Reviews and returns

What reviews say buyers love and hate about Olababy Straw Cup

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Leak-Proof”
26%of negative reviews mention “Leak-Proof”
1.7%of orders come back
“Not leak proof”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Olababy Straw Cup questions

Answered from the same tracked data.