Ofie Play Mat
FailThe top 5 brands take 100% of clicks, so Ofie Play Mat is a Fail.
- Flapen Score
- 29 / 100Ranks 2,266 of 2,472 Baby Products niches · −15 vs the category median of 4429
- Market size
- $42K/yr23K searches / yr
- 90-day growth
- +64.5%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 5 sellers
Flapen Score
Ofie Play Mat against its category
The dotted line is the Baby Products average. Past it, Ofie Play Mat is stronger. Inside it, weaker.
Market
The Ofie Play Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Ofie Play Mat 23K times last year and spent an estimated $42K. All 3 brands take every click. Demand peaks in Jul. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +64.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $42Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- little bot ofie mat10K searches a year
02 · Price
A sale here is worth $157.08.
Listings sell for $157.08 on average, from $42.40 to $188.32. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $157.08 that is $0 to $16K a year per listing.
- Average price
- $157.08above the $15 to $100 sweet spot
- Price range
- $42.40–$188.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$16K
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #286 within Activity & Entertainment. It carries 2,036 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #286in Activity & Entertainment
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,036per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Ofie Play Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 180%
- Brand 218%
- Brand 32%
Demand
Ofie Play Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Ofie Play Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- little bot ofie mat10K/yr
- little bot6K/yr
- ofie play mat4K/yr
- ofie mat3K/yr
Reviews and returns
What reviews say buyers love and hate about Ofie Play Mat
We read the reviews and the return reasons for every product selling here.
“Smells strongly like chemicals”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ofie Play Mat questions
Answered from the same tracked data.









