ocean wall decals
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great373.13avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.77–$39.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 104K searches
According to Flapen's Amazon United States niche tracking, ocean wall decals is a $25K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
ocean wall decals market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $31K–$38K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #5,368
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 97%
- Out of stock
- 4.7%
- Avg brand age
- 34 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
50
Top-5 brand share
41%
Top 20: 83%
Top-5 click share
25%
Top 20: 63%
Open market
53%
- Amimagen11%
- Sinekong11%
- decalmile7%
- DECOWALL7%
- Zonon6%
- HSDSH5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Top ocean wall decals search terms
- ocean wall decals29K/yr
- under the sea wall decals16K/yr
- ocean wall stickers14K/yr
- fish wall decals10K/yr
- ocean decals6K/yr
- ocean decals for walls7K/yr
- ocean wall decal5K/yr
- under the sea wall decor6K/yr
- fish wall stickers5K/yr
- fish decals for walls6K/yr
Top ocean wall decals products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ocean Fish Wall Decals Glow in The Dark Under The Sea Wall Decals Sea Life Animals Wall Stickers Removable Waterproof Peel and Stick for Boys Kids Bathroom Watercolor Ocean Creatures Decor(Upgrade)
Sinekong$15.894.2★1,237 rev
decalmile Under The Sea Fish Wall Decals Ocean Animal Sea Turtle Seaweed Whale Wall Stickers Bathroom Baby Nursery Bedroom Living Room Wall Decor
decalmile$12.714.6★123 rev
4 Sheets Ocean Fish Wall Decals Stickers Sea Wall Decal Stickers Removable Sea Life Marine Animal Sticker Underwater Ocean Creatures Decor for Kids Girls Boy Nursery Bedroom Bathroom
Sinekong$8.034.7★559 rev
AOWDIAO 58 Pcs Ocean Animals Wall Decals - Peel and Stick Under the Sea Kids Room & Nursery Decor
AOWDIAO$7.794.7★2,190 rev
Whaline 143 Pieces Ocean Wall Decals Watercolor Under The Sea Wild Life Animals Wall Stickers Waterproof Peel and Stick Removable Murals for DIY Nursery Bedroom Living Room Bathroom Wall Art Decor
Whaline$10.804.4★116 rev
Newest
by launch date
Ocean Wall Decals 6 Sheets Under the Sea Wall Decals Colorful Fish Turtles Jellyfish & Marine Animals Stickers Removable Peel-and-Stick PVC Art for Bathroom Bedroom Living Room Summer Decor
SIMVOTM$5.778 rev
Whale Fish Wall Stickers for Kids: Peel and Stick Under The Sea Turtle Marine Ocean Coral Seahorse Wall Decals for Baby Nursery Bedroom Toddler Room - Children Supplies Ages 1-12 Year Wall Decor
Amimagen$12.4754 rev
Ocean Sea Wall Stickers for Kids: Peel and Stick Under The Sea Marine Sharks Fish Whale Wall Decals - Wall Decor Art Children Supplies Ages 1-12 Years
Amimagen$12.5654 rev
Supzone Under the Sea Wall Decals Ocean Fish Seaweed Sea Turtle Octopuses Wall Stickers for Kids Toddlers Bedroom Living Room Baby Nursery Wall Decor
Supzone$11.64169 rev
4 Sheets Bubble Wall Decals Colorful Bubble Wall Cutouts Decal Ocean Decor Sticker Ideal Background Decorations for Bathroom Birthday Under The Sea Mermaid Theme Party(Style 1)
Gosknor$5.8968 rev
Trending
90-day click momentumOcean Wall Decals 6 Sheets Under the Sea Wall Decals Colorful Fish Turtles Jellyfish & Marine Animals Stickers Removable Peel-and-Stick PVC Art for Bathroom Bedroom Living Room Summer Decor
SIMVOTM$5.774.8★
DECOWALL SG3-2430 Large Sea Creature Wall Stickers Decals Kids Under The Sea Ocean Bathroom Bedroom Fish Nursery Dcor Turtle Art Baby Room Peel
DECOWALL$19.244.9★
300 Pcs Ocean Wall Decals Stickers Under The Sea Ocean Animal Peel and Stick 2 Sheets Large Coral Reef and Seaweed Bubbles Vinyl Sticker for Kids Toddler Baby Nursery Living Room Office Bathroom
Leinuosen$8.284.4★
decalmile Under The Sea Fish Wall Decals Ocean Animal Sea Turtle Seaweed Whale Wall Stickers Bathroom Baby Nursery Bedroom Living Room Wall Decor
decalmile$12.714.6★
Supzone Under the Sea Wall Decals Ocean Fish Seaweed Sea Turtle Octopuses Wall Stickers for Kids Toddlers Bedroom Living Room Baby Nursery Wall Decor
Supzone$11.644.8★
What buyers say about ocean wall decals
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great productc”
“Bright colors”
“the adhesion is awesome”
“Great design detail”
“Worth the money”
“this fit the bill perfectly”
“Bright and fun”
“Adds decor and entertainment”
“As advertised”
What buyers complain about
“I did not like the adhesive”
“The sizers are bigger then I thought they would be”
“Not like the picture”
“Not seeing them glowing”
“Poor quality”
“Comes with a hefty price”
“Small, muted colors”
“its easy to mess up”
“Fun, not permanent design that you can change later lots of sea creatures”
“Doesn't stay up”
Top return reasons
Common questions
- Is ocean wall decals profitable to sell on Amazon United States?
- The niche generates $25K/yr across 71 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the ocean wall decals niche?
- 45 brands and 50 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in ocean wall decals?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Advertised Vs Actual Product. The return rate is 4.0%.
- When does demand for ocean wall decals peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the ocean wall decals niche?
- Listings span $5.77–$39.78; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.