Oatmeal Bath Baby

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

16.3%

Market size, estimated

$190Ka year

Peak month

September6.3× the quietest month

Top search term

oatmeal bath baby31K searches a year

Listings sell for $15.12 on average, from $5.47 to $26.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $15.12 that is $23K to $30K a year per listing.

Average price

$15.12inside the $15 to $100 sweet spot

Price range

$5.47–$26.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,500–2,000

Revenue per listing a year

$23K–$30K

Returns

0.5%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Baby Care. It carries 4,066 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#70in Baby Care

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

4,066per listing

Listings tracked

9

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months