Nursing Pads

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

9.8%

Market size, estimated

$2.8Ma year

Peak month

January1.3× the quietest month

Top search term

nursing pads807K searches a year

Listings sell for $13.79 on average, from $5.81 to $24.01. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $13.79 that is $138K to $172K a year per listing.

Average price

$13.79under the $15 to $100 sweet spot

Price range

$5.81–$24.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

10,000–12,500

Revenue per listing a year

$138K–$172K

Returns

1.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Breastfeeding. It carries 22,392 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Breastfeeding

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

22,392per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months