Nursery Light
MaybeProducts sell for $20.11 on average, inside the sweet spot. But the top 5 products take 93% of clicks, so Nursery Light is a Maybe.
- Flapen Score
- 51 / 100Top 21% of 2,472 Baby Products niches · +7 vs the category median of 4451
- Market size
- $1.4M/yr1.2M searches / yr
- 90-day growth
- +26.5%search demand this quarter
- Competition
- 93%top-5 click share · 7 brands · 18 sellers
Flapen Score
Nursery Light against its category
The dotted line is the Baby Products average. Past it, Nursery Light is stronger. Inside it, weaker.
Market
The Nursery Light market on Amazon at a glance
Shoppers on Amazon United States searched for Nursery Light 1.2M times last year and spent an estimated $1.4M. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +26.5%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $1.4Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- egg light441K searches a year
02 · Price
A sale here is worth $20.11.
Listings sell for $20.11 on average, from $9.99 to $29.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $20.11 that is $161K to $201K a year per listing.
- Average price
- $20.11inside the $15 to $100 sweet spot
- Price range
- $9.99–$29.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $161K–$201K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Décor. It carries 1,643 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Décor
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,643per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Nursery Light products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
18
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
3%
- Brand 165%
- Brand 211%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (1 brand, 3%)
Demand
Nursery Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Nursery Light search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- egg light441K/yr
- egg light for nursery275K/yr
- egg night light130K/yr
- nursery light68K/yr
- egg lamp34K/yr
- egg nightlight for baby nursery37K/yr
- nightlight for baby nursery32K/yr
- vava night light30K/yr
- nursing light27K/yr
- egg light baby16K/yr
Reviews and returns
What reviews say buyers love and hate about Nursery Light
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nursery Light questions
Answered from the same tracked data.









